Analysis of the Impact of Effectiveness of Media (Seda-va-Sima) Advertisement on the Extent of Consumers’ Urge to Consume National Commodities

Analysis of the Impact of Effectiveness of Media (Seda-va-Sima) Advertisement on the Extent of Consumers’ Urge to Consume National Commodities

Abstract The purpose of this research is to analyze the impact of effectiveness of media (Radio and TV) advertisement on the extent of consumers’ urge to consume national commodities. This research is applicable in terms of purpose, and is a descriptive-survey research in terms of nature, which has...

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Bibliographic Details
Main Author: Abolfazl Danaei
Format: Article
Language:fas
Published: Iranian Business Management Association 2025-03-01
Series:ارزش آفرینی در مدیریت کسب و کار
Subjects:
effective advertisement
media
consumption of national commodities
seda-va-sima
Online Access:https://www.jvcbm.ir/article_207919_901f798560d4f38a74bf6a6b6da9363f.pdf
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