The Relevance of Cognitive and Affective Factors to Explain the Acceptance of Blockchain Use: The Case of Loyalty Programmes
Blockchain technology has been highlighted as one of the most promising technologies to emerge in the 21st century. However, the expansion of blockchain applications is progressing much more slowly than initially expected, despite its promising properties. These considerations motivate this study, w...
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Main Authors: | Mar Souto-Romero, Mario Arias-Oliva, Jorge de Andrés-Sánchez, Miguel Llorens-Marín |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2024-12-01
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Series: | Computers |
Subjects: | |
Online Access: | https://www.mdpi.com/2073-431X/14/1/8 |
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