Tackling hate speech online: The effect of counter-speech on subsequent bystander behavioral intentions

Counter-speech is considered a promising tool to address hate speech online, notably, by promoting bystander reactions that could attenuate the prevalence or further dissemination of hate. However, it remains unclear which types of counter-speech are most effective in attaining these goals and whic...

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Main Authors: Yue Jia, Sandy Schumann
Format: Article
Language:English
Published: Masaryk University 2025-01-01
Series:Cyberpsychology: Journal of Psychosocial Research on Cyberpspace
Subjects:
Online Access:https://cyberpsychology.eu/article/view/38275
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author Yue Jia
Sandy Schumann
author_facet Yue Jia
Sandy Schumann
author_sort Yue Jia
collection DOAJ
description Counter-speech is considered a promising tool to address hate speech online, notably, by promoting bystander reactions that could attenuate the prevalence or further dissemination of hate. However, it remains unclear which types of counter-speech are most effective in attaining these goals and which might backfire. Advancing the literature, we examined the effect of four types of counter-speech (i.e., educating the perpetrator, calling on others to intervene, diverting the conversation, and abusing the perpetrator) on a range of bystander behavioral intentions in an experimental study (N = 250, UK-based adults). Overall, counter-speech did not affect bystanders’ subsequent responses to hate speech. Having said this, as expected, diversionary counter-speech increased intentions to ignore hate speech, which suggests unintended consequences. The study illustrates that counter-speech may not be sufficiently impactful in regulating bystanders’ reactions to hate speech online.
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issn 1802-7962
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series Cyberpsychology: Journal of Psychosocial Research on Cyberpspace
spelling doaj-art-d59873d8843340909f469313a9e411f72025-02-01T07:24:24ZengMasaryk UniversityCyberpsychology: Journal of Psychosocial Research on Cyberpspace1802-79622025-01-0119110.5817/CP2025-1-4Tackling hate speech online: The effect of counter-speech on subsequent bystander behavioral intentionsYue Jia0Sandy Schumann1Social Research Institute, University College London, London, UKDepartment of Security and Crime Science, University College London, London, UK Counter-speech is considered a promising tool to address hate speech online, notably, by promoting bystander reactions that could attenuate the prevalence or further dissemination of hate. However, it remains unclear which types of counter-speech are most effective in attaining these goals and which might backfire. Advancing the literature, we examined the effect of four types of counter-speech (i.e., educating the perpetrator, calling on others to intervene, diverting the conversation, and abusing the perpetrator) on a range of bystander behavioral intentions in an experimental study (N = 250, UK-based adults). Overall, counter-speech did not affect bystanders’ subsequent responses to hate speech. Having said this, as expected, diversionary counter-speech increased intentions to ignore hate speech, which suggests unintended consequences. The study illustrates that counter-speech may not be sufficiently impactful in regulating bystanders’ reactions to hate speech online. https://cyberpsychology.eu/article/view/38275hate speechbystander interventionbystander reactioncounter-speechonline experiment
spellingShingle Yue Jia
Sandy Schumann
Tackling hate speech online: The effect of counter-speech on subsequent bystander behavioral intentions
Cyberpsychology: Journal of Psychosocial Research on Cyberpspace
hate speech
bystander intervention
bystander reaction
counter-speech
online experiment
title Tackling hate speech online: The effect of counter-speech on subsequent bystander behavioral intentions
title_full Tackling hate speech online: The effect of counter-speech on subsequent bystander behavioral intentions
title_fullStr Tackling hate speech online: The effect of counter-speech on subsequent bystander behavioral intentions
title_full_unstemmed Tackling hate speech online: The effect of counter-speech on subsequent bystander behavioral intentions
title_short Tackling hate speech online: The effect of counter-speech on subsequent bystander behavioral intentions
title_sort tackling hate speech online the effect of counter speech on subsequent bystander behavioral intentions
topic hate speech
bystander intervention
bystander reaction
counter-speech
online experiment
url https://cyberpsychology.eu/article/view/38275
work_keys_str_mv AT yuejia tacklinghatespeechonlinetheeffectofcounterspeechonsubsequentbystanderbehavioralintentions
AT sandyschumann tacklinghatespeechonlinetheeffectofcounterspeechonsubsequentbystanderbehavioralintentions