Linking Corporate Social Responsibility with Reputation and Brand of the Firm
There are no agreements among scientists in terms of relationships between Corporate Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the definition of these constructs cause a lot of sc...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura ASE
2019-05-01
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| Series: | Amfiteatru Economic |
| Subjects: | |
| Online Access: | http://www.amfiteatrueconomic.ro/temp/Article_2824.pdf |
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| Summary: | There are no agreements among scientists in terms of relationships between Corporate
Social Responsibility (CSR), Corporate Identity and Corporate Image (CI), Corporate
Reputation (CR), and Corporate Brand (CB), and their mutual impacts as well the
definition of these constructs cause a lot of scientific debates among scholars. The paper
analyses the relationship between CSR, Corporate Image, Corporate Reputation and
Corporate Brand and their outcomes linked to the financial and other benefits of the firm
and society. The main studies that are dealing with this subject were analysed, and the
theoretical model that is linking these constructs was developed. The proposed model can
be used for carrying empirical studies in specific industries and branches of the economy in
order to assess the main measures to increase Corporate Reputation and maximise its
outcomes |
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| ISSN: | 1582-9146 2247-9104 |