The Relationship between the Factors Affecting Customer Satisfaction for Dairy Products with Path Analysis (Case Study: Golestan Pegah Company)

Purpose: Nowadays firms are successful in making a profit in the satisfaction of our customers in target markets further efforts. Given these facts, consumers will choose goods and services more consistent with their needs and expectations. Customer satisfaction is a crucial topic in today's co...

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Bibliographic Details
Main Author: Toktam Sadat Hedayati
Format: Article
Language:fas
Published: Ayandegan Institute of Higher Education, Tonekabon, 2020-08-01
Series:مدیریت نوآوری و راهبردهای عملیاتی
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Online Access:http://www.journal-imos.ir/article_119886_36401cb65d11e2943f469e3feb0a277a.pdf
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