Differentiated Advertising, Heterogeneous Consumers and Suitable Design of Platform Merchant
The limited endowment of initial traffic creates fierce competition among merchants for securing scarce resources in e-commerce platforms. Optimal pricing mechanisms are imperative to maximize transaction volumes and attract sustained traffic support from platforms. This study investigates merchant...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/13/10/1545 |
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