EXAMINING THE PURCHASING BEHAVIOUR OF SPECIFIC MEDICAL SERVICES WITHIN A PRIVATE PHYSIOTHERAPY CLINIC
The modern man is increasingly concerned about his health, allocating time and money for this purpose. An important aspect for a potential client-patient is the choice of a medical center that meets their needs, which in a marketing approach represents the identification of a medical services offer...
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| Format: | Article |
| Language: | English |
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Universitaria Press Craiova
2024-05-01
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| Series: | Management & Marketing |
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| author | Mariana JUGĂNARU Amina FERAT Felicia RUSU Sorina-Raula Gîrboveanu |
| author_facet | Mariana JUGĂNARU Amina FERAT Felicia RUSU Sorina-Raula Gîrboveanu |
| author_sort | Mariana JUGĂNARU |
| collection | DOAJ |
| description | The modern man is increasingly concerned about his health, allocating time and money for this purpose. An important aspect for a potential client-patient is the choice of a medical center that meets their needs, which in a marketing approach represents the identification of a medical services offer suitable for their own desires. The satisfaction level of a client-patient is correlated with the extent to which the purchased medical service contributes to reducing the intensity of their ailments or resolving them. The objective pursued within the research presented in this article is to understand the behaviour of purchasing medical services. The research results highlight the most important aspects in shaping the decision-making of client-patients within a private medical center in Constanța. These findings can be used by the center's management as proposals for organizing future activities with the aim of increasing customer satisfaction. |
| format | Article |
| id | doaj-art-d43b034c344042d3b994a246504c592e |
| institution | Kabale University |
| issn | 1841-2416 |
| language | English |
| publishDate | 2024-05-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj-art-d43b034c344042d3b994a246504c592e2025-02-04T19:15:26ZengUniversitaria Press CraiovaManagement & Marketing1841-24162024-05-01XXII2151163DOI:10.52846/MNMK.22.2.01EXAMINING THE PURCHASING BEHAVIOUR OF SPECIFIC MEDICAL SERVICES WITHIN A PRIVATE PHYSIOTHERAPY CLINICMariana JUGĂNARU0https://orcid.org/0000-0003-2239-1092Amina FERAT1https://orcid.org/0009-0005-8060-983XFelicia RUSU2https://orcid.org/0009-0007-8211-0180Sorina-Raula Gîrboveanu3https://orcid.org/0000-0001-8235-7633“Ovidius” University of Constanta, Constanta, RomaniaAcademia de Studii Economice BucureștiKMG International N.V.University of Craiova, Craiova, RomaniaThe modern man is increasingly concerned about his health, allocating time and money for this purpose. An important aspect for a potential client-patient is the choice of a medical center that meets their needs, which in a marketing approach represents the identification of a medical services offer suitable for their own desires. The satisfaction level of a client-patient is correlated with the extent to which the purchased medical service contributes to reducing the intensity of their ailments or resolving them. The objective pursued within the research presented in this article is to understand the behaviour of purchasing medical services. The research results highlight the most important aspects in shaping the decision-making of client-patients within a private medical center in Constanța. These findings can be used by the center's management as proposals for organizing future activities with the aim of increasing customer satisfaction.buying behaviourmedical servicesmarketing research |
| spellingShingle | Mariana JUGĂNARU Amina FERAT Felicia RUSU Sorina-Raula Gîrboveanu EXAMINING THE PURCHASING BEHAVIOUR OF SPECIFIC MEDICAL SERVICES WITHIN A PRIVATE PHYSIOTHERAPY CLINIC Management & Marketing buying behaviour medical services marketing research |
| title | EXAMINING THE PURCHASING BEHAVIOUR OF SPECIFIC MEDICAL SERVICES WITHIN A PRIVATE PHYSIOTHERAPY CLINIC |
| title_full | EXAMINING THE PURCHASING BEHAVIOUR OF SPECIFIC MEDICAL SERVICES WITHIN A PRIVATE PHYSIOTHERAPY CLINIC |
| title_fullStr | EXAMINING THE PURCHASING BEHAVIOUR OF SPECIFIC MEDICAL SERVICES WITHIN A PRIVATE PHYSIOTHERAPY CLINIC |
| title_full_unstemmed | EXAMINING THE PURCHASING BEHAVIOUR OF SPECIFIC MEDICAL SERVICES WITHIN A PRIVATE PHYSIOTHERAPY CLINIC |
| title_short | EXAMINING THE PURCHASING BEHAVIOUR OF SPECIFIC MEDICAL SERVICES WITHIN A PRIVATE PHYSIOTHERAPY CLINIC |
| title_sort | examining the purchasing behaviour of specific medical services within a private physiotherapy clinic |
| topic | buying behaviour medical services marketing research |
| work_keys_str_mv | AT marianajuganaru examiningthepurchasingbehaviourofspecificmedicalserviceswithinaprivatephysiotherapyclinic AT aminaferat examiningthepurchasingbehaviourofspecificmedicalserviceswithinaprivatephysiotherapyclinic AT feliciarusu examiningthepurchasingbehaviourofspecificmedicalserviceswithinaprivatephysiotherapyclinic AT sorinaraulagirboveanu examiningthepurchasingbehaviourofspecificmedicalserviceswithinaprivatephysiotherapyclinic |