How Destination Image Building Tourists’ Immersive Experience for Online Tour and Stimulate the Intention to Visit in Person
This study investigates the impact of destination image in online tourism on tourists’ intention to travel in person, as well as the role that immersive experience plays in this relationship. Using data collected from 644 tourists, the findings suggested that the three dimensions of desti...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10848096/ |
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