How Destination Image Building Tourists’ Immersive Experience for Online Tour and Stimulate the Intention to Visit in Person
This study investigates the impact of destination image in online tourism on tourists’ intention to travel in person, as well as the role that immersive experience plays in this relationship. Using data collected from 644 tourists, the findings suggested that the three dimensions of desti...
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| Format: | Article |
| Language: | English |
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IEEE
2025-01-01
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| Series: | IEEE Access |
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| Online Access: | https://ieeexplore.ieee.org/document/10848096/ |
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| _version_ | 1832576787700252672 |
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| author | Wei Sun Liwei Li Yidong Liu Fengyuan Sun Ya Zhu |
| author_facet | Wei Sun Liwei Li Yidong Liu Fengyuan Sun Ya Zhu |
| author_sort | Wei Sun |
| collection | DOAJ |
| description | This study investigates the impact of destination image in online tourism on tourists’ intention to travel in person, as well as the role that immersive experience plays in this relationship. Using data collected from 644 tourists, the findings suggested that the three dimensions of destination image in online museum visits are all significantly positively related to the immersive experience, and it worked the same way to tourist satisfaction. Both the immersive experience and satisfaction during online museum visits are significantly positively related to tourists’ intention to visit the site in person. Among the three dimensions of destination image, cognitive image and overall image are significantly positively related to tourists’ intention to visit the actual site, while the emotional image has no significant correlation with the intention to visit in person. |
| format | Article |
| id | doaj-art-d3fa8e342cba4f2191de4b2d6c83d4e5 |
| institution | Kabale University |
| issn | 2169-3536 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | IEEE |
| record_format | Article |
| series | IEEE Access |
| spelling | doaj-art-d3fa8e342cba4f2191de4b2d6c83d4e52025-01-31T00:01:41ZengIEEEIEEE Access2169-35362025-01-0113176951770510.1109/ACCESS.2025.353245710848096How Destination Image Building Tourists’ Immersive Experience for Online Tour and Stimulate the Intention to Visit in PersonWei Sun0https://orcid.org/0009-0000-9234-1467Liwei Li1https://orcid.org/0009-0000-5061-5618Yidong Liu2https://orcid.org/0009-0004-3825-2518Fengyuan Sun3https://orcid.org/0009-0000-8821-1029Ya Zhu4School of Art Design, Shandong Youth University of Political Science, Jinan, ChinaCollege of Design, Hanyang University, Ansan, South KoreaCollege of Design, Hanyang University, Ansan, South KoreaCollege of Art, Qingdao University of Science and Technology, Qingdao, ChinaConservatory of Music, Guangxi Arts University, Nanning, ChinaThis study investigates the impact of destination image in online tourism on tourists’ intention to travel in person, as well as the role that immersive experience plays in this relationship. Using data collected from 644 tourists, the findings suggested that the three dimensions of destination image in online museum visits are all significantly positively related to the immersive experience, and it worked the same way to tourist satisfaction. Both the immersive experience and satisfaction during online museum visits are significantly positively related to tourists’ intention to visit the site in person. Among the three dimensions of destination image, cognitive image and overall image are significantly positively related to tourists’ intention to visit the actual site, while the emotional image has no significant correlation with the intention to visit in person.https://ieeexplore.ieee.org/document/10848096/Online museumsdestination imageimmersive experiencetourist satisfactiontravel intention |
| spellingShingle | Wei Sun Liwei Li Yidong Liu Fengyuan Sun Ya Zhu How Destination Image Building Tourists’ Immersive Experience for Online Tour and Stimulate the Intention to Visit in Person IEEE Access Online museums destination image immersive experience tourist satisfaction travel intention |
| title | How Destination Image Building Tourists’ Immersive Experience for Online Tour and Stimulate the Intention to Visit in Person |
| title_full | How Destination Image Building Tourists’ Immersive Experience for Online Tour and Stimulate the Intention to Visit in Person |
| title_fullStr | How Destination Image Building Tourists’ Immersive Experience for Online Tour and Stimulate the Intention to Visit in Person |
| title_full_unstemmed | How Destination Image Building Tourists’ Immersive Experience for Online Tour and Stimulate the Intention to Visit in Person |
| title_short | How Destination Image Building Tourists’ Immersive Experience for Online Tour and Stimulate the Intention to Visit in Person |
| title_sort | how destination image building tourists x2019 immersive experience for online tour and stimulate the intention to visit in person |
| topic | Online museums destination image immersive experience tourist satisfaction travel intention |
| url | https://ieeexplore.ieee.org/document/10848096/ |
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