How Destination Image Building Tourists’ Immersive Experience for Online Tour and Stimulate the Intention to Visit in Person
This study investigates the impact of destination image in online tourism on tourists’ intention to travel in person, as well as the role that immersive experience plays in this relationship. Using data collected from 644 tourists, the findings suggested that the three dimensions of desti...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2025-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/10848096/ |
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| Summary: | This study investigates the impact of destination image in online tourism on tourists’ intention to travel in person, as well as the role that immersive experience plays in this relationship. Using data collected from 644 tourists, the findings suggested that the three dimensions of destination image in online museum visits are all significantly positively related to the immersive experience, and it worked the same way to tourist satisfaction. Both the immersive experience and satisfaction during online museum visits are significantly positively related to tourists’ intention to visit the site in person. Among the three dimensions of destination image, cognitive image and overall image are significantly positively related to tourists’ intention to visit the actual site, while the emotional image has no significant correlation with the intention to visit in person. |
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| ISSN: | 2169-3536 |