Vote for Me! The Language of Persuasion Used by Philippine Presidentiables
Words are a powerful tool in persuasion. This research presents a discourse analysis of the persuasion techniques in speeches of the ten Filipino presidentiables during the 2022 national elections in the Philippines. The data were analyzed by categorizing, organizing, and interpreting the techniques...
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| Format: | Article |
| Language: | English |
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Universitas Muhammadiyah Yogyakarta
2023-08-01
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| Series: | Jurnal Studi Pemerintahan |
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| Online Access: | https://jsp.umy.ac.id/index.php/jsp/article/view/318 |
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| author | Theresa Liquigan Eustaquio |
| author_facet | Theresa Liquigan Eustaquio |
| author_sort | Theresa Liquigan Eustaquio |
| collection | DOAJ |
| description | Words are a powerful tool in persuasion. This research presents a discourse analysis of the persuasion techniques in speeches of the ten Filipino presidentiables during the 2022 national elections in the Philippines. The data were analyzed by categorizing, organizing, and interpreting the techniques and its implication using the three levels of language of persuasion by The New Mexico Media Literacy Project (2007). Results revealed that the presidentiables positively benefited from the utilization of the techniques un- der the Intermediate level. This implies that this level effectively persuades Filipino voters for it requires more creativity from the politicians and less complex comprehension from the voters. |
| format | Article |
| id | doaj-art-d39a3252287e404388419c09fc7531d6 |
| institution | Kabale University |
| issn | 1907-8374 2337-8220 |
| language | English |
| publishDate | 2023-08-01 |
| publisher | Universitas Muhammadiyah Yogyakarta |
| record_format | Article |
| series | Jurnal Studi Pemerintahan |
| spelling | doaj-art-d39a3252287e404388419c09fc7531d62025-02-03T07:37:55ZengUniversitas Muhammadiyah YogyakartaJurnal Studi Pemerintahan1907-83742337-82202023-08-0126128210.18196/jsp.v14i2.318319Vote for Me! The Language of Persuasion Used by Philippine PresidentiablesTheresa Liquigan Eustaquio0Isabela State University PhilippinesWords are a powerful tool in persuasion. This research presents a discourse analysis of the persuasion techniques in speeches of the ten Filipino presidentiables during the 2022 national elections in the Philippines. The data were analyzed by categorizing, organizing, and interpreting the techniques and its implication using the three levels of language of persuasion by The New Mexico Media Literacy Project (2007). Results revealed that the presidentiables positively benefited from the utilization of the techniques un- der the Intermediate level. This implies that this level effectively persuades Filipino voters for it requires more creativity from the politicians and less complex comprehension from the voters.https://jsp.umy.ac.id/index.php/jsp/article/view/318discourse analysislanguage of persuasionlanguage and politicsphilippine politics |
| spellingShingle | Theresa Liquigan Eustaquio Vote for Me! The Language of Persuasion Used by Philippine Presidentiables Jurnal Studi Pemerintahan discourse analysis language of persuasion language and politics philippine politics |
| title | Vote for Me! The Language of Persuasion Used by Philippine Presidentiables |
| title_full | Vote for Me! The Language of Persuasion Used by Philippine Presidentiables |
| title_fullStr | Vote for Me! The Language of Persuasion Used by Philippine Presidentiables |
| title_full_unstemmed | Vote for Me! The Language of Persuasion Used by Philippine Presidentiables |
| title_short | Vote for Me! The Language of Persuasion Used by Philippine Presidentiables |
| title_sort | vote for me the language of persuasion used by philippine presidentiables |
| topic | discourse analysis language of persuasion language and politics philippine politics |
| url | https://jsp.umy.ac.id/index.php/jsp/article/view/318 |
| work_keys_str_mv | AT theresaliquiganeustaquio voteformethelanguageofpersuasionusedbyphilippinepresidentiables |