Conceptual Operations in Multimodal Political Humor
This paper examines how different construals realized in semiotic modes create humor in Persian multimodal political discourse. The paper also elucidates the mechanisms of intersemiotic relations between images and linguistic items in political humor. To this end, humorous multimodal texts from a Pe...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2024-09-01
|
| Series: | نشریه پژوهشهای زبانشناسی |
| Subjects: | |
| Online Access: | https://jrl.ui.ac.ir/article_28993_f702cfea6ee28840b4bbe64ee5eff342.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832595714214985728 |
|---|---|
| author | Hadaegh Rezaei |
| author_facet | Hadaegh Rezaei |
| author_sort | Hadaegh Rezaei |
| collection | DOAJ |
| description | This paper examines how different construals realized in semiotic modes create humor in Persian multimodal political discourse. The paper also elucidates the mechanisms of intersemiotic relations between images and linguistic items in political humor. To this end, humorous multimodal texts from a Persian political news website were analyzed. The results show that although conceptual mappings of type metaphor, metonymy, or metaphtonymy are the most prominent Logical Mechanisms in humorous political co-text images, various conceptual operations help to convey a comical sense. These conceptualization strategies include schematization through different image schemas, framing through different categorizations, identification through profiling different aspects of the scene, and positioning through realizing different points of view. Moreover, unlike other multimodal news texts, divergence rather than convergence better explains the intersemiotic link between the two modes in this discourse genre. The findings reveal some promising potentials of the cognitive approach to multimodal discourse studies. |
| format | Article |
| id | doaj-art-d38106b03f374e1d9d1aa9d37c2729ff |
| institution | Kabale University |
| issn | 2322-3413 |
| language | fas |
| publishDate | 2024-09-01 |
| publisher | University of Isfahan |
| record_format | Article |
| series | نشریه پژوهشهای زبانشناسی |
| spelling | doaj-art-d38106b03f374e1d9d1aa9d37c2729ff2025-01-18T06:51:27ZfasUniversity of Isfahanنشریه پژوهشهای زبانشناسی2322-34132024-09-011629110610.22108/jrl.2024.143366.187928993Conceptual Operations in Multimodal Political HumorHadaegh Rezaei0Associate professor in the Linguistics Department, Foreign Languages Faculty, University of Isfahan, Isfahan, IranThis paper examines how different construals realized in semiotic modes create humor in Persian multimodal political discourse. The paper also elucidates the mechanisms of intersemiotic relations between images and linguistic items in political humor. To this end, humorous multimodal texts from a Persian political news website were analyzed. The results show that although conceptual mappings of type metaphor, metonymy, or metaphtonymy are the most prominent Logical Mechanisms in humorous political co-text images, various conceptual operations help to convey a comical sense. These conceptualization strategies include schematization through different image schemas, framing through different categorizations, identification through profiling different aspects of the scene, and positioning through realizing different points of view. Moreover, unlike other multimodal news texts, divergence rather than convergence better explains the intersemiotic link between the two modes in this discourse genre. The findings reveal some promising potentials of the cognitive approach to multimodal discourse studies.https://jrl.ui.ac.ir/article_28993_f702cfea6ee28840b4bbe64ee5eff342.pdfcognitive linguisticsconceptual operationspolitical discoursehumormultimodality |
| spellingShingle | Hadaegh Rezaei Conceptual Operations in Multimodal Political Humor نشریه پژوهشهای زبانشناسی cognitive linguistics conceptual operations political discourse humor multimodality |
| title | Conceptual Operations in Multimodal Political Humor |
| title_full | Conceptual Operations in Multimodal Political Humor |
| title_fullStr | Conceptual Operations in Multimodal Political Humor |
| title_full_unstemmed | Conceptual Operations in Multimodal Political Humor |
| title_short | Conceptual Operations in Multimodal Political Humor |
| title_sort | conceptual operations in multimodal political humor |
| topic | cognitive linguistics conceptual operations political discourse humor multimodality |
| url | https://jrl.ui.ac.ir/article_28993_f702cfea6ee28840b4bbe64ee5eff342.pdf |
| work_keys_str_mv | AT hadaeghrezaei conceptualoperationsinmultimodalpoliticalhumor |