When green energy feels cozy: The interplay of protected values, the halo effect, and demographics in consumers’ renewable energies adoption

Adopting renewable energies at the individual level is required to mitigate greenhouse gas emissions, reduce reliance on fossil fuels, and transition to a society based on green energy. This study taps into this topic by exploring why and which consumers would adopt renewable energies using two psyc...

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Bibliographic Details
Main Authors: Juan Pablo Loaiza-Ramírez, Torsten Reimer, Carlos Eduardo Moreno-Mantilla
Format: Article
Language:English
Published: Elsevier 2024-12-01
Series:Cleaner and Responsible Consumption
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666784324000706
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