A Transfer of Language and Culture: German Bread and Pastries and Their Names in Kosovo

This article examines the linguistic and cultural influence of German bread culture in Kosovo, where bread holds significant meaning as a symbol of hospitality and community. The introduction of German bread products, driven by migration and economic changes, has transformed Kosovar “bread habits”....

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Main Authors: Hamiti Vjosa, Jusufi Lumnije
Format: Article
Language:English
Published: De Gruyter 2024-12-01
Series:Comparative Southeast European Studies
Subjects:
Online Access:https://doi.org/10.1515/soeu-2024-0014
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author Hamiti Vjosa
Jusufi Lumnije
author_facet Hamiti Vjosa
Jusufi Lumnije
author_sort Hamiti Vjosa
collection DOAJ
description This article examines the linguistic and cultural influence of German bread culture in Kosovo, where bread holds significant meaning as a symbol of hospitality and community. The introduction of German bread products, driven by migration and economic changes, has transformed Kosovar “bread habits”. The Buka and Premium bakeries have played a crucial role in promoting German bread names and products, capitalising on their perceived prestige and association with healthy eating trends. The article researches German–Albanian relations and shows that there is intensive interaction especially in the area of food. This connection, along with the legacy of its former status as part of Yugoslavia, migration, and the presence of German-speaking institutions in Kosovo, highlights the role of bread as a culinary, language, and cultural link. Using the methodological lens of language and cultural transfer, the study demonstrates the significant influence of German bread culture on Kosovo’s bread-making practices and food culture.
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publishDate 2024-12-01
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series Comparative Southeast European Studies
spelling doaj-art-d366e9372cb34e75b918d0af196d657d2025-02-02T15:46:48ZengDe GruyterComparative Southeast European Studies2701-81992701-82022024-12-0172446549210.1515/soeu-2024-0014A Transfer of Language and Culture: German Bread and Pastries and Their Names in KosovoHamiti Vjosa0Jusufi Lumnije1Department of German Language and Literature, Faculty of Philology, University of Prishtina, Prishtina, KosovoInstitute of Slavic and Hungarian Studies, Humboldt University of Berlin, Berlin, GermanyThis article examines the linguistic and cultural influence of German bread culture in Kosovo, where bread holds significant meaning as a symbol of hospitality and community. The introduction of German bread products, driven by migration and economic changes, has transformed Kosovar “bread habits”. The Buka and Premium bakeries have played a crucial role in promoting German bread names and products, capitalising on their perceived prestige and association with healthy eating trends. The article researches German–Albanian relations and shows that there is intensive interaction especially in the area of food. This connection, along with the legacy of its former status as part of Yugoslavia, migration, and the presence of German-speaking institutions in Kosovo, highlights the role of bread as a culinary, language, and cultural link. Using the methodological lens of language and cultural transfer, the study demonstrates the significant influence of German bread culture on Kosovo’s bread-making practices and food culture.https://doi.org/10.1515/soeu-2024-0014kosovobreadlanguage and cultural transferalbaniangerman
spellingShingle Hamiti Vjosa
Jusufi Lumnije
A Transfer of Language and Culture: German Bread and Pastries and Their Names in Kosovo
Comparative Southeast European Studies
kosovo
bread
language and cultural transfer
albanian
german
title A Transfer of Language and Culture: German Bread and Pastries and Their Names in Kosovo
title_full A Transfer of Language and Culture: German Bread and Pastries and Their Names in Kosovo
title_fullStr A Transfer of Language and Culture: German Bread and Pastries and Their Names in Kosovo
title_full_unstemmed A Transfer of Language and Culture: German Bread and Pastries and Their Names in Kosovo
title_short A Transfer of Language and Culture: German Bread and Pastries and Their Names in Kosovo
title_sort transfer of language and culture german bread and pastries and their names in kosovo
topic kosovo
bread
language and cultural transfer
albanian
german
url https://doi.org/10.1515/soeu-2024-0014
work_keys_str_mv AT hamitivjosa atransferoflanguageandculturegermanbreadandpastriesandtheirnamesinkosovo
AT jusufilumnije atransferoflanguageandculturegermanbreadandpastriesandtheirnamesinkosovo
AT hamitivjosa transferoflanguageandculturegermanbreadandpastriesandtheirnamesinkosovo
AT jusufilumnije transferoflanguageandculturegermanbreadandpastriesandtheirnamesinkosovo