The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name
The analysis and systematization of psychosemantic, psycholinguistic, including phonosemantic requirements to the name of the trademark have been carried out, the problem of their unsystematic practical implementation have been considered. The article presents the results of an empirical study condu...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-04-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1315 |
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| _version_ | 1832541927348633600 |
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| author | I. Yu. Aleksandrova |
| author_facet | I. Yu. Aleksandrova |
| author_sort | I. Yu. Aleksandrova |
| collection | DOAJ |
| description | The analysis and systematization of psychosemantic, psycholinguistic, including phonosemantic requirements to the name of the trademark have been carried out, the problem of their unsystematic practical implementation have been considered. The article presents the results of an empirical study conducted by the author aimed at identifying the degree of psychological acceptability of the brand name actually existing on the Russian market. As a result of the analysis of the primary data, the author reconstructs the associative field of the diagnosed word-name, the specific semantic content of which proves the need for a preliminary check of the communicative efficiency of the brand name. The presented method can be used for practical purposes in the process of naming. |
| format | Article |
| id | doaj-art-d336881a6164479ca07621b4c4b968cd |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-04-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-d336881a6164479ca07621b4c4b968cd2025-02-04T08:27:58ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-04-010215015610.26425/1816-4277-2019-2-150-1561298The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand nameI. Yu. Aleksandrova0State University of ManagementThe analysis and systematization of psychosemantic, psycholinguistic, including phonosemantic requirements to the name of the trademark have been carried out, the problem of their unsystematic practical implementation have been considered. The article presents the results of an empirical study conducted by the author aimed at identifying the degree of psychological acceptability of the brand name actually existing on the Russian market. As a result of the analysis of the primary data, the author reconstructs the associative field of the diagnosed word-name, the specific semantic content of which proves the need for a preliminary check of the communicative efficiency of the brand name. The presented method can be used for practical purposes in the process of naming.https://vestnik.guu.ru/jour/article/view/1315communicative efficiencynamingpsycholinguisticspsychosemanticsphonosemanticsassociative experimentassociative word field |
| spellingShingle | I. Yu. Aleksandrova The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name Вестник университета communicative efficiency naming psycholinguistics psychosemantics phonosemantics associative experiment associative word field |
| title | The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name |
| title_full | The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name |
| title_fullStr | The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name |
| title_full_unstemmed | The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name |
| title_short | The problem of violation of the system implementation of the psycho-semantic and psycholinguistic requirements for brand name |
| title_sort | problem of violation of the system implementation of the psycho semantic and psycholinguistic requirements for brand name |
| topic | communicative efficiency naming psycholinguistics psychosemantics phonosemantics associative experiment associative word field |
| url | https://vestnik.guu.ru/jour/article/view/1315 |
| work_keys_str_mv | AT iyualeksandrova theproblemofviolationofthesystemimplementationofthepsychosemanticandpsycholinguisticrequirementsforbrandname AT iyualeksandrova problemofviolationofthesystemimplementationofthepsychosemanticandpsycholinguisticrequirementsforbrandname |