CORPORATE STORYTELLING
The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key...
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2016-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/98 |
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| _version_ | 1832542130940149760 |
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| author | L. Minaeva |
| author_facet | L. Minaeva |
| author_sort | L. Minaeva |
| collection | DOAJ |
| description | The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key publics stories should be told by means of various media and presuppose the active participation on the part of recipients. |
| format | Article |
| id | doaj-art-d3323ff0afc949dea60e0966b33f33d1 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2016-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-d3323ff0afc949dea60e0966b33f33d12025-02-04T08:27:43ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152016-02-010224725398CORPORATE STORYTELLINGL. Minaeva0ФГБОУ ВО «Московский государственный университет им. М.В. Ломоносова»The article outlines the essence and different forms of corporate storytelling as a communication management tool. Professional communicators use storytelling to achieve and manipulate various target audiences, both internal and external. The article argues that at present to be interesting for key publics stories should be told by means of various media and presuppose the active participation on the part of recipients.https://vestnik.guu.ru/jour/article/view/98корпоративный сторителлингнарративисторияневербальная коммуникациякоммуникационный менеджмент |
| spellingShingle | L. Minaeva CORPORATE STORYTELLING Вестник университета корпоративный сторителлинг нарратив история невербальная коммуникация коммуникационный менеджмент |
| title | CORPORATE STORYTELLING |
| title_full | CORPORATE STORYTELLING |
| title_fullStr | CORPORATE STORYTELLING |
| title_full_unstemmed | CORPORATE STORYTELLING |
| title_short | CORPORATE STORYTELLING |
| title_sort | corporate storytelling |
| topic | корпоративный сторителлинг нарратив история невербальная коммуникация коммуникационный менеджмент |
| url | https://vestnik.guu.ru/jour/article/view/98 |
| work_keys_str_mv | AT lminaeva corporatestorytelling |