Science as Effective Social Communication

Social scientists have by and large allenated the rest of society from science, and In this process have re moved themselves from the dally mundane matters and demands of social life, through the theoretical objectification of society. People con stituting society, on the other hand, are subjective...

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Main Author: J. C. Kotze
Format: Article
Language:English
Published: University of Johannesburg 2022-11-01
Series:Communicare
Subjects:
Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/2020
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author J. C. Kotze
author_facet J. C. Kotze
author_sort J. C. Kotze
collection DOAJ
description Social scientists have by and large allenated the rest of society from science, and In this process have re moved themselves from the dally mundane matters and demands of social life, through the theoretical objectification of society. People con stituting society, on the other hand, are subjectively engaged in everyday social life. In its application of objec tive theory, science falls to share Emeaning in terms of subjective ex meaning with human beings who find perience. This article pursues the no tion that perception plays a crucial part in communication; that percep tion is shaped by experience; and that experience is historically and situationally specific. Objective the ory, being a deliberate attempt to transcend specific instances of sub. jective experiences both in time and place, is incompatible with the con tingency inherent in subjective ex perience. In trying to say too much by encompassing too much of mankind, objective theory has very little to say to people in real situations.
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publisher University of Johannesburg
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spelling doaj-art-d30f66e949ed420e997c1f25b904d4bd2025-01-20T08:46:00ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-11-019210.36615/jcsa.v9i2.2020Science as Effective Social CommunicationJ. C. Kotze0University of Johannesburg Social scientists have by and large allenated the rest of society from science, and In this process have re moved themselves from the dally mundane matters and demands of social life, through the theoretical objectification of society. People con stituting society, on the other hand, are subjectively engaged in everyday social life. In its application of objec tive theory, science falls to share Emeaning in terms of subjective ex meaning with human beings who find perience. This article pursues the no tion that perception plays a crucial part in communication; that percep tion is shaped by experience; and that experience is historically and situationally specific. Objective the ory, being a deliberate attempt to transcend specific instances of sub. jective experiences both in time and place, is incompatible with the con tingency inherent in subjective ex perience. In trying to say too much by encompassing too much of mankind, objective theory has very little to say to people in real situations. https://journals.uj.ac.za/index.php/jcsa/article/view/2020Social scientiststheoretical objectification of societysocial lifeperceptioncommunication
spellingShingle J. C. Kotze
Science as Effective Social Communication
Communicare
Social scientists
theoretical objectification of society
social life
perception
communication
title Science as Effective Social Communication
title_full Science as Effective Social Communication
title_fullStr Science as Effective Social Communication
title_full_unstemmed Science as Effective Social Communication
title_short Science as Effective Social Communication
title_sort science as effective social communication
topic Social scientists
theoretical objectification of society
social life
perception
communication
url https://journals.uj.ac.za/index.php/jcsa/article/view/2020
work_keys_str_mv AT jckotze scienceaseffectivesocialcommunication