Robert Mugabe’s 1980 candidature as depicted in the (South African) Sunday Times
Zimbabwean President Robert Mugabe has now been in power for three decades. He has acquired an almost universal image of being a dictator who has steadily governed the country to ruin. This article investigates the depiction of Robert Mugabe’s candidature in the 1980 Zimbabwean (common roll) indepe...
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1666 |
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| Summary: | Zimbabwean President Robert Mugabe has now been in power for three decades. He has acquired
an almost universal image of being a dictator who has steadily governed the country to ruin.
This article investigates the depiction of Robert Mugabe’s candidature in the 1980 Zimbabwean
(common roll) independence election campaign in the Sunday Times, then by far the largest
South African newspaper. A content analysis of the coverage is followed by argumentation that
brings the content of the coverage in line with the general culture of the newspaper. The Sunday
Times employed mainly stereotypical images of Mugabe. For it, the Zimbabwean independence
election campaign revolved respectively around a choice for Southern Africa between capitalism
and Marxism and between the future of white and black power. Mugabe was depicted as an
enemy both of capitalism and of continued white interests
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| ISSN: | 0259-0069 2957-7950 |