The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya
This research aims to determine the influence of brand trust and brand commitment on the brand loyalty of Eiger in Surabaya City. The research method used is quantitative. The population in this study are people who live in the city of Surabaya, the exact number of which is not known. The sample ta...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-01-01
|
| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/5449 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832583378122047488 |
|---|---|
| author | Satria Ardhana Rizky Dermawan |
| author_facet | Satria Ardhana Rizky Dermawan |
| author_sort | Satria Ardhana |
| collection | DOAJ |
| description |
This research aims to determine the influence of brand trust and brand commitment on the brand loyalty of Eiger in Surabaya City. The research method used is quantitative. The population in this study are people who live in the city of Surabaya, the exact number of which is not known. The sample takers used nonprobability sampling with a purposive sampling technique. With a sample of 91 respondents, namely people who have purchased at least 2 Eiger products in the city of Surabaya. Then the data was processed using Partial Least Square (PLS) data analysis techniques. The research results show that brand trust and brand commitment have a positive influence on brand loyalty Eiger in Surabaya City.
|
| format | Article |
| id | doaj-art-d2c0b63b8df246f68ce529f2084a57d5 |
| institution | Kabale University |
| issn | 2621-606X |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj-art-d2c0b63b8df246f68ce529f2084a57d52025-01-28T16:04:10ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2025-01-0181The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in SurabayaSatria Ardhana0Rizky Dermawan1Universitas Pembangunan Nasional "Veteran" Jawa Timur, Surabaya, IndonesiaUniversitas Pembangunan Nasional "Veteran" Jawa Timur, Surabaya, Indonesia This research aims to determine the influence of brand trust and brand commitment on the brand loyalty of Eiger in Surabaya City. The research method used is quantitative. The population in this study are people who live in the city of Surabaya, the exact number of which is not known. The sample takers used nonprobability sampling with a purposive sampling technique. With a sample of 91 respondents, namely people who have purchased at least 2 Eiger products in the city of Surabaya. Then the data was processed using Partial Least Square (PLS) data analysis techniques. The research results show that brand trust and brand commitment have a positive influence on brand loyalty Eiger in Surabaya City. https://e-journal.uac.ac.id/index.php/iijse/article/view/5449Brand Trust, Brand Commitment, Brand Loyalty |
| spellingShingle | Satria Ardhana Rizky Dermawan The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya Indonesian Interdisciplinary Journal of Sharia Economics Brand Trust, Brand Commitment, Brand Loyalty |
| title | The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya |
| title_full | The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya |
| title_fullStr | The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya |
| title_full_unstemmed | The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya |
| title_short | The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya |
| title_sort | influence of brand trust and brand commitment on brand loyalty eiger in surabaya |
| topic | Brand Trust, Brand Commitment, Brand Loyalty |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/5449 |
| work_keys_str_mv | AT satriaardhana theinfluenceofbrandtrustandbrandcommitmentonbrandloyaltyeigerinsurabaya AT rizkydermawan theinfluenceofbrandtrustandbrandcommitmentonbrandloyaltyeigerinsurabaya AT satriaardhana influenceofbrandtrustandbrandcommitmentonbrandloyaltyeigerinsurabaya AT rizkydermawan influenceofbrandtrustandbrandcommitmentonbrandloyaltyeigerinsurabaya |