ANALYSIS OF INTERACTION WITH STAKEHOLDERS OF THE ENTERPRISE: THE PRACTICE OF APPLYING THE STANDARD АА1000SES ON THE EXAMPLE OF THE NATIONAL AEROSOL CLUSTER

The study of stakeholder relationships in organizations helps to comprehensively assess the external business environment and effectively build communication processes. Consideration of stakeholders in clusters is interesting, since they unite not only the participants of one enterprise, but also or...

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Main Authors: I. S. Prokhorova, A. Yu. Rasskazova
Format: Article
Language:English
Published: Publishing House of the State University of Management 2020-12-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/2518
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author I. S. Prokhorova
A. Yu. Rasskazova
author_facet I. S. Prokhorova
A. Yu. Rasskazova
author_sort I. S. Prokhorova
collection DOAJ
description The study of stakeholder relationships in organizations helps to comprehensively assess the external business environment and effectively build communication processes. Consideration of stakeholders in clusters is interesting, since they unite not only the participants of one enterprise, but also organizations of different regions. the communication environment of the cluster is extensive and ambiguous. The subject of the research is the system of relationships that arise between stakeholders and participants of the National Aerosol Cluster in the process of their interaction. The methodological basis is the AA1000SES stakeholder engagement standard and its practical guideline for planning and preparing engagement. The research methodology is based on the analysis of  behavioural motives of cluster stakeholders when interacting with its participants. The analysis determined the key stakeholders of the cluster; mechanisms that ensure an adequate response to the requests of stakeholders;  circumstances that prevent participation of stakeholders in interaction; and identified the benefits of interaction with stakeholders. The study showed that managing interaction with stakeholders can help the National Aerosol Cluster strengthen its position in the production of aerosol products, increase the volume of output and enter new markets.
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issn 1816-4277
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publisher Publishing House of the State University of Management
record_format Article
series Вестник университета
spelling doaj-art-d288ee1f48ba42d0b29888a928150cb32025-02-04T08:28:06ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-12-010119610410.26425/1816-4277-2020-11-96-1041892ANALYSIS OF INTERACTION WITH STAKEHOLDERS OF THE ENTERPRISE: THE PRACTICE OF APPLYING THE STANDARD АА1000SES ON THE EXAMPLE OF THE NATIONAL AEROSOL CLUSTERI. S. Prokhorova0A. Yu. Rasskazova1State University of ManagementState University of ManagementThe study of stakeholder relationships in organizations helps to comprehensively assess the external business environment and effectively build communication processes. Consideration of stakeholders in clusters is interesting, since they unite not only the participants of one enterprise, but also organizations of different regions. the communication environment of the cluster is extensive and ambiguous. The subject of the research is the system of relationships that arise between stakeholders and participants of the National Aerosol Cluster in the process of their interaction. The methodological basis is the AA1000SES stakeholder engagement standard and its practical guideline for planning and preparing engagement. The research methodology is based on the analysis of  behavioural motives of cluster stakeholders when interacting with its participants. The analysis determined the key stakeholders of the cluster; mechanisms that ensure an adequate response to the requests of stakeholders;  circumstances that prevent participation of stakeholders in interaction; and identified the benefits of interaction with stakeholders. The study showed that managing interaction with stakeholders can help the National Aerosol Cluster strengthen its position in the production of aerosol products, increase the volume of output and enter new markets.https://vestnik.guu.ru/jour/article/view/2518behavioural motivesclusterinteraction managementstakeholderstakeholder analysisstakeholder interactionstakeholder theorystrategic managementsustainable development
spellingShingle I. S. Prokhorova
A. Yu. Rasskazova
ANALYSIS OF INTERACTION WITH STAKEHOLDERS OF THE ENTERPRISE: THE PRACTICE OF APPLYING THE STANDARD АА1000SES ON THE EXAMPLE OF THE NATIONAL AEROSOL CLUSTER
Вестник университета
behavioural motives
cluster
interaction management
stakeholder
stakeholder analysis
stakeholder interaction
stakeholder theory
strategic management
sustainable development
title ANALYSIS OF INTERACTION WITH STAKEHOLDERS OF THE ENTERPRISE: THE PRACTICE OF APPLYING THE STANDARD АА1000SES ON THE EXAMPLE OF THE NATIONAL AEROSOL CLUSTER
title_full ANALYSIS OF INTERACTION WITH STAKEHOLDERS OF THE ENTERPRISE: THE PRACTICE OF APPLYING THE STANDARD АА1000SES ON THE EXAMPLE OF THE NATIONAL AEROSOL CLUSTER
title_fullStr ANALYSIS OF INTERACTION WITH STAKEHOLDERS OF THE ENTERPRISE: THE PRACTICE OF APPLYING THE STANDARD АА1000SES ON THE EXAMPLE OF THE NATIONAL AEROSOL CLUSTER
title_full_unstemmed ANALYSIS OF INTERACTION WITH STAKEHOLDERS OF THE ENTERPRISE: THE PRACTICE OF APPLYING THE STANDARD АА1000SES ON THE EXAMPLE OF THE NATIONAL AEROSOL CLUSTER
title_short ANALYSIS OF INTERACTION WITH STAKEHOLDERS OF THE ENTERPRISE: THE PRACTICE OF APPLYING THE STANDARD АА1000SES ON THE EXAMPLE OF THE NATIONAL AEROSOL CLUSTER
title_sort analysis of interaction with stakeholders of the enterprise the practice of applying the standard аа1000ses on the example of the national aerosol cluster
topic behavioural motives
cluster
interaction management
stakeholder
stakeholder analysis
stakeholder interaction
stakeholder theory
strategic management
sustainable development
url https://vestnik.guu.ru/jour/article/view/2518
work_keys_str_mv AT isprokhorova analysisofinteractionwithstakeholdersoftheenterprisethepracticeofapplyingthestandardaa1000sesontheexampleofthenationalaerosolcluster
AT ayurasskazova analysisofinteractionwithstakeholdersoftheenterprisethepracticeofapplyingthestandardaa1000sesontheexampleofthenationalaerosolcluster