Marketing approach to education quality management at modern university
The article presents the system model of education quality management at higher education institution. The model is based on the marketing approach.
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| Format: | Article |
| Language: | English |
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Moscow Polytechnic University
2022-05-01
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| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/3506 |
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| _version_ | 1832574693534597120 |
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| author | O. I. Shestak |
| author_facet | O. I. Shestak |
| author_sort | O. I. Shestak |
| collection | DOAJ |
| description | The article presents the system model of education quality management at higher education institution. The model is based on the marketing approach. |
| format | Article |
| id | doaj-art-d25786cda3434e82a30fc9deab3faec7 |
| institution | Kabale University |
| issn | 0869-3617 2072-0459 |
| language | English |
| publishDate | 2022-05-01 |
| publisher | Moscow Polytechnic University |
| record_format | Article |
| series | Высшее образование в России |
| spelling | doaj-art-d25786cda3434e82a30fc9deab3faec72025-02-01T13:14:20ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592022-05-01031081131983Marketing approach to education quality management at modern universityO. I. Shestak0Vladivostok State University of Economics and ServiceThe article presents the system model of education quality management at higher education institution. The model is based on the marketing approach.https://vovr.elpub.ru/jour/article/view/3506маркетинговое управление качеством образованиякачество образованиямаркетинговый анализпотребители образовательных услугконкурентоспособность вузаmarketing-based management of education qualityeducation qualitymarketing analysisconsumers of educational servicescompetitiveness of university |
| spellingShingle | O. I. Shestak Marketing approach to education quality management at modern university Высшее образование в России маркетинговое управление качеством образования качество образования маркетинговый анализ потребители образовательных услуг конкурентоспособность вуза marketing-based management of education quality education quality marketing analysis consumers of educational services competitiveness of university |
| title | Marketing approach to education quality management at modern university |
| title_full | Marketing approach to education quality management at modern university |
| title_fullStr | Marketing approach to education quality management at modern university |
| title_full_unstemmed | Marketing approach to education quality management at modern university |
| title_short | Marketing approach to education quality management at modern university |
| title_sort | marketing approach to education quality management at modern university |
| topic | маркетинговое управление качеством образования качество образования маркетинговый анализ потребители образовательных услуг конкурентоспособность вуза marketing-based management of education quality education quality marketing analysis consumers of educational services competitiveness of university |
| url | https://vovr.elpub.ru/jour/article/view/3506 |
| work_keys_str_mv | AT oishestak marketingapproachtoeducationqualitymanagementatmodernuniversity |