Marketing approach to education quality management at modern university

Marketing approach to education quality management at modern university

The article presents the system model of education quality management at higher education institution. The model is based on the marketing approach.

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Bibliographic Details
Main Author:	O. I. Shestak
Format:	Article
Language:	English
Published:	Moscow Polytechnic University 2022-05-01
Series:	Высшее образование в России
Subjects:	маркетинговое управление качеством образования качество образования маркетинговый анализ потребители образовательных услуг конкурентоспособность вуза marketing-based management of education quality education quality marketing analysis consumers of educational services competitiveness of university
Online Access:	https://vovr.elpub.ru/jour/article/view/3506
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Description
Summary:	The article presents the system model of education quality management at higher education institution. The model is based on the marketing approach.
ISSN:	0869-3617 2072-0459