Effective self-marketing model
The purpose of the article is to develop a theoretical model of effective self-marketing with the allocation of specific blocks, factors and results of career development. Currently, there is no system model of the self-marketing process within the framework of existing concepts, which limits the po...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2022-02-01
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| Series: | Вестник университета |
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| Online Access: | https://vestnik.guu.ru/jour/article/view/3258 |
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| _version_ | 1832541644871696384 |
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| author | L. A. Gladkova |
| author_facet | L. A. Gladkova |
| author_sort | L. A. Gladkova |
| collection | DOAJ |
| description | The purpose of the article is to develop a theoretical model of effective self-marketing with the allocation of specific blocks, factors and results of career development. Currently, there is no system model of the self-marketing process within the framework of existing concepts, which limits the possibilities of developing scientifically based proposals for its effective technology. The formation of the model consists of three stages. Stage I – “Self-orientation”, takes into account the individual psychological characteristics of the individual, which relates to the sphere of the subject of labor and is implemented through introspection, career strategy planning and self-organisation. Stage II – “Orientation to career conditions”, takes into account the requirements of the sphere of professional activity and is implemented by analysing the conditions of the career environment and career space. Stage III – “Self-expression in the career space”, taking into account the requirements of the professional sphere and one’s own identity, involves managing an individual image, and self-presentation of the subject of labor. It is proposed to evaluate the result of self-marketing on the basis of a combination of objective and subjective criteria: the degree of achievement of the set goals of professional activity and the experience of satisfaction with its results. |
| format | Article |
| id | doaj-art-d2465968e6894c109bf59dec05155588 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2022-02-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-d2465968e6894c109bf59dec051555882025-02-04T08:28:10ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152022-02-010129310010.26425/1816-4277-2021-12-93-1002223Effective self-marketing modelL. A. Gladkova0Russian Timiryazev State Agrarian UniversityThe purpose of the article is to develop a theoretical model of effective self-marketing with the allocation of specific blocks, factors and results of career development. Currently, there is no system model of the self-marketing process within the framework of existing concepts, which limits the possibilities of developing scientifically based proposals for its effective technology. The formation of the model consists of three stages. Stage I – “Self-orientation”, takes into account the individual psychological characteristics of the individual, which relates to the sphere of the subject of labor and is implemented through introspection, career strategy planning and self-organisation. Stage II – “Orientation to career conditions”, takes into account the requirements of the sphere of professional activity and is implemented by analysing the conditions of the career environment and career space. Stage III – “Self-expression in the career space”, taking into account the requirements of the professional sphere and one’s own identity, involves managing an individual image, and self-presentation of the subject of labor. It is proposed to evaluate the result of self-marketing on the basis of a combination of objective and subjective criteria: the degree of achievement of the set goals of professional activity and the experience of satisfaction with its results.https://vestnik.guu.ru/jour/article/view/3258self-marketing stagescareer managementmodellabor subject sphereprofessional activity sphereself-promotionself-analysisself-organisationcareer strategypersonalitiy’s individual psychological characteristicsefficiency |
| spellingShingle | L. A. Gladkova Effective self-marketing model Вестник университета self-marketing stages career management model labor subject sphere professional activity sphere self-promotion self-analysis self-organisation career strategy personalitiy’s individual psychological characteristics efficiency |
| title | Effective self-marketing model |
| title_full | Effective self-marketing model |
| title_fullStr | Effective self-marketing model |
| title_full_unstemmed | Effective self-marketing model |
| title_short | Effective self-marketing model |
| title_sort | effective self marketing model |
| topic | self-marketing stages career management model labor subject sphere professional activity sphere self-promotion self-analysis self-organisation career strategy personalitiy’s individual psychological characteristics efficiency |
| url | https://vestnik.guu.ru/jour/article/view/3258 |
| work_keys_str_mv | AT lagladkova effectiveselfmarketingmodel |