Comprehending Behaviors Of The Consumer In Industry 4.0 Revolution: A Research On Smartphone Brands

Today, when technology transforms and changes in such a way, a great difference is observed in the behaviors of the consumers. Each innovation that is experienced in the world of technology, leads to the transformation of consumers’ perceptions to the same extent and this transformation is felt in...

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Bibliographic Details
Main Authors: Sevimece Karadoğan Doruk, Derya Şahin
Format: Article
Language:English
Published: Ankara Haci Bayram Veli University 2023-07-01
Series:İletişim Kuram ve Araştırma Dergisi
Subjects:
Online Access:https://dergipark.org.tr/tr/download/article-file/2513117
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