Analyzing the impact of digital technology on consumers’ travel intentions
With the objective of providing insights and strategic recommendations to enhance the competitiveness of tourism destinations, this study endeavors to examine the nuanced impact of digital technology utilization on the travel intentions of consumers. A comprehensive theoretical framework is develope...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-03-01
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| Series: | Journal of Innovation & Knowledge |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2444569X25000356 |
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| author | Yanan Tan Guoliang Jiang Shaheem Sayed Merajuddin Fang Zhao |
| author_facet | Yanan Tan Guoliang Jiang Shaheem Sayed Merajuddin Fang Zhao |
| author_sort | Yanan Tan |
| collection | DOAJ |
| description | With the objective of providing insights and strategic recommendations to enhance the competitiveness of tourism destinations, this study endeavors to examine the nuanced impact of digital technology utilization on the travel intentions of consumers. A comprehensive theoretical framework is developed, incorporating five key mechanisms to elucidate how digital device usage influences consumers’ propensity to travel. Empirical findings indicate that the expansion of information channels and the broadening of social networks constitute the most significant mechanisms through which smartphone usage affects travel intentions. These effects are followed by the enhancement of mutual trust and life convenience, while the augmentation of income levels exerts the weakest influence. Furthermore, this study extends its analysis to the heterogeneous effects of smartphone and digital device adoption across different consumer demographics. The data suggest that the influence of digital technology on travel intentions is particularly pronounced among the middle-aged and elderly, males, extroverts, those with a more pessimistic worldview, and lower-income groups. Drawing upon these findings, this study proposes targeted policy and managerial implications aimed at optimizing the impact of digital technology on travel intentions. These recommendations emphasize innovations in tourism marketing communication channels, the enhancement of tourism service offerings, and the advancement of digital infrastructure, with a focus on aligning digital adoption strategies with the distinctive characteristics of diverse consumer segments. |
| format | Article |
| id | doaj-art-d18f1513a18a45f789502cbf1a3d55b1 |
| institution | DOAJ |
| issn | 2444-569X |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Innovation & Knowledge |
| spelling | doaj-art-d18f1513a18a45f789502cbf1a3d55b12025-08-20T02:59:46ZengElsevierJournal of Innovation & Knowledge2444-569X2025-03-0110210068510.1016/j.jik.2025.100685Analyzing the impact of digital technology on consumers’ travel intentionsYanan Tan0Guoliang Jiang1Shaheem Sayed Merajuddin2Fang Zhao3Jilin Province Research Center for Cultural Tourism Education and Enterprise Development, The Tourism College of Changchun University, Changchun, 130607, ChinaSchool of Economics, Jilin University, Changchun, 130012, ChinaSchool of Economics, Jilin University, Changchun, 130012, ChinaSchool of Economics, Jilin University, Changchun, 130012, China; Corresponding author.With the objective of providing insights and strategic recommendations to enhance the competitiveness of tourism destinations, this study endeavors to examine the nuanced impact of digital technology utilization on the travel intentions of consumers. A comprehensive theoretical framework is developed, incorporating five key mechanisms to elucidate how digital device usage influences consumers’ propensity to travel. Empirical findings indicate that the expansion of information channels and the broadening of social networks constitute the most significant mechanisms through which smartphone usage affects travel intentions. These effects are followed by the enhancement of mutual trust and life convenience, while the augmentation of income levels exerts the weakest influence. Furthermore, this study extends its analysis to the heterogeneous effects of smartphone and digital device adoption across different consumer demographics. The data suggest that the influence of digital technology on travel intentions is particularly pronounced among the middle-aged and elderly, males, extroverts, those with a more pessimistic worldview, and lower-income groups. Drawing upon these findings, this study proposes targeted policy and managerial implications aimed at optimizing the impact of digital technology on travel intentions. These recommendations emphasize innovations in tourism marketing communication channels, the enhancement of tourism service offerings, and the advancement of digital infrastructure, with a focus on aligning digital adoption strategies with the distinctive characteristics of diverse consumer segments.http://www.sciencedirect.com/science/article/pii/S2444569X25000356Z30Z32D91Z33J10 |
| spellingShingle | Yanan Tan Guoliang Jiang Shaheem Sayed Merajuddin Fang Zhao Analyzing the impact of digital technology on consumers’ travel intentions Journal of Innovation & Knowledge Z30 Z32 D91 Z33 J10 |
| title | Analyzing the impact of digital technology on consumers’ travel intentions |
| title_full | Analyzing the impact of digital technology on consumers’ travel intentions |
| title_fullStr | Analyzing the impact of digital technology on consumers’ travel intentions |
| title_full_unstemmed | Analyzing the impact of digital technology on consumers’ travel intentions |
| title_short | Analyzing the impact of digital technology on consumers’ travel intentions |
| title_sort | analyzing the impact of digital technology on consumers travel intentions |
| topic | Z30 Z32 D91 Z33 J10 |
| url | http://www.sciencedirect.com/science/article/pii/S2444569X25000356 |
| work_keys_str_mv | AT yanantan analyzingtheimpactofdigitaltechnologyonconsumerstravelintentions AT guoliangjiang analyzingtheimpactofdigitaltechnologyonconsumerstravelintentions AT shaheemsayedmerajuddin analyzingtheimpactofdigitaltechnologyonconsumerstravelintentions AT fangzhao analyzingtheimpactofdigitaltechnologyonconsumerstravelintentions |