Soap opera viewing in a communal context
This paper presents some of the findings of an ethnographic audience study of the soap opera viewing patterns and interpretations of Zulu-speaking students living in residences at a South African university (Natal University’s Durban campus) who watch The Bold and the Beautiful (an American soap op...
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| Format: | Article |
| Language: | English |
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University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1757 |
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| _version_ | 1832593800072003584 |
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| author | Michele Tager |
| author_facet | Michele Tager |
| author_sort | Michele Tager |
| collection | DOAJ |
| description |
This paper presents some of the findings of an ethnographic audience study of the soap
opera viewing patterns and interpretations of Zulu-speaking students living in residences
at a South African university (Natal University’s Durban campus) who watch The Bold
and the Beautiful (an American soap opera) and Generations (a South African soap
opera). Although the research undertaken covered various aspects of the soap opera
viewing experience and the consumption of an international vs a local soap opera, this
paper will focus specifically on the nature of the viewing process and the ways in which
the respondents relate to both soap operas, and it touches briefly on how the viewing
patterns of the students and their motivations for watching compare with audience
studies conducted elsewhere in the world.
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| format | Article |
| id | doaj-art-d134b4e0cc644fdd98826cc925555265 |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-d134b4e0cc644fdd98826cc9255552652025-01-20T08:52:07ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0123210.36615/jcsa.v23i2.1757Soap opera viewing in a communal contextMichele Tager0Bond University This paper presents some of the findings of an ethnographic audience study of the soap opera viewing patterns and interpretations of Zulu-speaking students living in residences at a South African university (Natal University’s Durban campus) who watch The Bold and the Beautiful (an American soap opera) and Generations (a South African soap opera). Although the research undertaken covered various aspects of the soap opera viewing experience and the consumption of an international vs a local soap opera, this paper will focus specifically on the nature of the viewing process and the ways in which the respondents relate to both soap operas, and it touches briefly on how the viewing patterns of the students and their motivations for watching compare with audience studies conducted elsewhere in the world. https://journals.uj.ac.za/index.php/jcsa/article/view/1757soap operaZulu-speaking studentsSouth African universityThe Bold and the BeautifulGenerationsviewing patterns |
| spellingShingle | Michele Tager Soap opera viewing in a communal context Communicare soap opera Zulu-speaking students South African university The Bold and the Beautiful Generations viewing patterns |
| title | Soap opera viewing in a communal context |
| title_full | Soap opera viewing in a communal context |
| title_fullStr | Soap opera viewing in a communal context |
| title_full_unstemmed | Soap opera viewing in a communal context |
| title_short | Soap opera viewing in a communal context |
| title_sort | soap opera viewing in a communal context |
| topic | soap opera Zulu-speaking students South African university The Bold and the Beautiful Generations viewing patterns |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/1757 |
| work_keys_str_mv | AT micheletager soapoperaviewinginacommunalcontext |