Dilemmas with brand management in clusters
One of the basic marketing problems which have been revealed in Polish clusters` practice is the issue of brand management. Dilemmas and problems of the shared responsibility for the image appear, are related to the necessity of reconciling the interests of various members of the cluster (in the sph...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-06-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Subjects: | |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1385 |
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