The impact of export market orientation on SME market performance: Exploring the moderating effect of government policy and the mediating effect of information access
This study addresses the relevance of export market orientation in enhancing the market performance of small and medium-sized enterprises (SMEs), specifically examining the moderating role of government policy and the mediating effect of information access. The paper aims to provide insights into ho...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-01-01
|
| Series: | Problems and Perspectives in Management |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21454/PPM_2025_01_Noya.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832593501774151680 |
|---|---|
| author | Sunday Noya Stefanus Yufra M. Taneo Melany |
| author_facet | Sunday Noya Stefanus Yufra M. Taneo Melany |
| author_sort | Sunday Noya |
| collection | DOAJ |
| description | This study addresses the relevance of export market orientation in enhancing the market performance of small and medium-sized enterprises (SMEs), specifically examining the moderating role of government policy and the mediating effect of information access. The paper aims to provide insights into how these factors collectively impact SME performance. Data were collected from members of the Malang Regency SME Communication Forum, chosen for their relevance as active players in one of Indonesia’s regions with the highest SME concentration. An online questionnaire was used to gather insights directly from the business owners and managers, yielding 448 valid responses that provide a representative perspective on SME market dynamics. The collected data were then analyzed using structural equation modeling (SEM) techniques. The findings demonstrate that export market orientation significantly boosts SME market performance (path coefficient = 0.512, p < 0.001), highlighting its critical role in fostering customer-oriented practices and adaptive marketing strategies. Additionally, export market orientation positively influenced information access (path coefficient = 0.359, p < 0.001), facilitating timely market insights that support decision-making. However, the mediating effect of information access on the relationship between export market orientation and market performance was not statistically significant (path coefficient = 0.242, p = 0.072). Furthermore, the strengthening effects of government policy on both export market orientation and market performance and on export market orientation and information access were also insignificant (path coefficients = –0.103 and 0.053, p = 0.053 and 0.132, respectively).
AcknowledgmentWe thank the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia for funding this investigation through a decentralized grant for the Higher Education Fundamental Research scheme for the 2024 fiscal year. |
| format | Article |
| id | doaj-art-d0eba13571c5452682bf95fb5a7b7fde |
| institution | Kabale University |
| issn | 1727-7051 1810-5467 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Problems and Perspectives in Management |
| spelling | doaj-art-d0eba13571c5452682bf95fb5a7b7fde2025-01-20T14:32:29ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672025-01-0123114615710.21511/ppm.23(1).2025.1121454The impact of export market orientation on SME market performance: Exploring the moderating effect of government policy and the mediating effect of information accessSunday Noya0https://orcid.org/0000-0002-2377-4725Stefanus Yufra M. Taneo1https://orcid.org/0000-0003-3769-8652Melany2https://orcid.org/0000-0002-3238-6468Master of Process Management, Assistant Professor, Industrial Engineering Program, Technology and Design Faculty, Universitas Ma Chung [Ma Chung University], IndonesiaDoctor in Strategic Management, Professor, Innovation Management Program, Faculty of Economics and Business, Universitas Ma Chung [Ma Chung University], IndonesiaMaster of Transportation, Assistant Professor, English Literature Program, Faculty of Language and Arts, Universitas Ma Chung [Ma Chung University], IndonesiaThis study addresses the relevance of export market orientation in enhancing the market performance of small and medium-sized enterprises (SMEs), specifically examining the moderating role of government policy and the mediating effect of information access. The paper aims to provide insights into how these factors collectively impact SME performance. Data were collected from members of the Malang Regency SME Communication Forum, chosen for their relevance as active players in one of Indonesia’s regions with the highest SME concentration. An online questionnaire was used to gather insights directly from the business owners and managers, yielding 448 valid responses that provide a representative perspective on SME market dynamics. The collected data were then analyzed using structural equation modeling (SEM) techniques. The findings demonstrate that export market orientation significantly boosts SME market performance (path coefficient = 0.512, p < 0.001), highlighting its critical role in fostering customer-oriented practices and adaptive marketing strategies. Additionally, export market orientation positively influenced information access (path coefficient = 0.359, p < 0.001), facilitating timely market insights that support decision-making. However, the mediating effect of information access on the relationship between export market orientation and market performance was not statistically significant (path coefficient = 0.242, p = 0.072). Furthermore, the strengthening effects of government policy on both export market orientation and market performance and on export market orientation and information access were also insignificant (path coefficients = –0.103 and 0.053, p = 0.053 and 0.132, respectively). AcknowledgmentWe thank the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia for funding this investigation through a decentralized grant for the Higher Education Fundamental Research scheme for the 2024 fiscal year.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21454/PPM_2025_01_Noya.pdfaccessibilitydecision-makingIndonesiaorientationperformancepolicy |
| spellingShingle | Sunday Noya Stefanus Yufra M. Taneo Melany The impact of export market orientation on SME market performance: Exploring the moderating effect of government policy and the mediating effect of information access Problems and Perspectives in Management accessibility decision-making Indonesia orientation performance policy |
| title | The impact of export market orientation on SME market performance: Exploring the moderating effect of government policy and the mediating effect of information access |
| title_full | The impact of export market orientation on SME market performance: Exploring the moderating effect of government policy and the mediating effect of information access |
| title_fullStr | The impact of export market orientation on SME market performance: Exploring the moderating effect of government policy and the mediating effect of information access |
| title_full_unstemmed | The impact of export market orientation on SME market performance: Exploring the moderating effect of government policy and the mediating effect of information access |
| title_short | The impact of export market orientation on SME market performance: Exploring the moderating effect of government policy and the mediating effect of information access |
| title_sort | impact of export market orientation on sme market performance exploring the moderating effect of government policy and the mediating effect of information access |
| topic | accessibility decision-making Indonesia orientation performance policy |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21454/PPM_2025_01_Noya.pdf |
| work_keys_str_mv | AT sundaynoya theimpactofexportmarketorientationonsmemarketperformanceexploringthemoderatingeffectofgovernmentpolicyandthemediatingeffectofinformationaccess AT stefanusyuframtaneo theimpactofexportmarketorientationonsmemarketperformanceexploringthemoderatingeffectofgovernmentpolicyandthemediatingeffectofinformationaccess AT melany theimpactofexportmarketorientationonsmemarketperformanceexploringthemoderatingeffectofgovernmentpolicyandthemediatingeffectofinformationaccess AT sundaynoya impactofexportmarketorientationonsmemarketperformanceexploringthemoderatingeffectofgovernmentpolicyandthemediatingeffectofinformationaccess AT stefanusyuframtaneo impactofexportmarketorientationonsmemarketperformanceexploringthemoderatingeffectofgovernmentpolicyandthemediatingeffectofinformationaccess AT melany impactofexportmarketorientationonsmemarketperformanceexploringthemoderatingeffectofgovernmentpolicyandthemediatingeffectofinformationaccess |