Investigating the factors influencing customer loyalty and the mediating effect of customer satisfaction in online food delivery services: empirical evidence from an emerging market

Investigating the factors influencing customer loyalty and the mediating effect of customer satisfaction in online food delivery services: empirical evidence from an emerging market

This study investigates the factors affecting customer loyalty and the mediating role of customer satisfaction in online food delivery services (OFDS) in Bangladesh. An analysis of 300 responses via structural equation modeling (SEM) revealed that perceived food and service quality alone did not sig...

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Bibliographic Details
Main Authors: Kazi Omar Siddiqi, Junaid Rahman, Tipon Tanchangya, Hafizur Rahman, Miguel Angel Esquivias, Md. Hasanur Rahman
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Emerging market
customer loyalty
online food delivery services
customer satisfaction
food market and access
Business, Management and Accounting
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2431188
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