Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model

Background and Aim. Healthy aging is the permanent right of all people. Thus, the purpose of this work was to investigate the expectation confirmation model constructs on intention of continuing to consume fruit and vegetables among the rural elderly. Materials and Methods. This cross-sectional stud...

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Main Authors: Mohamad Reza Jafari, Kambiz Ahmadi Angali, Hashem Mohamadian
Format: Article
Language:English
Published: Wiley 2017-01-01
Series:The Scientific World Journal
Online Access:http://dx.doi.org/10.1155/2017/1808475
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author Mohamad Reza Jafari
Kambiz Ahmadi Angali
Hashem Mohamadian
author_facet Mohamad Reza Jafari
Kambiz Ahmadi Angali
Hashem Mohamadian
author_sort Mohamad Reza Jafari
collection DOAJ
description Background and Aim. Healthy aging is the permanent right of all people. Thus, the purpose of this work was to investigate the expectation confirmation model constructs on intention of continuing to consume fruit and vegetables among the rural elderly. Materials and Methods. This cross-sectional study was conducted on 332 elderly. The expectation confirmation model served as a theoretical framework. A random sampling was recruited. Data were collected through face-to-face visit in the second 6 months of 2016. The data were then analyzed using LISREL 8.5 and SPSS 16 software. Results. This model could explain 79% of intention to continue fruit and vegetable consumption. The usefulness and satisfaction had the most effect on the intention to continue the consumption of fruit and vegetables. Conclusion. Expectation confirmation model depicted a proper application in explaining the intention to continue the consumption of fruit and vegetables in the elderly. Since perceived benefits were the most important factor in determining the intention to continue F&V consumption in this study, it is required that policymakers utilize suitable efficient strategies to promote the perception of benefits of F&V consumption in the elderly by means of campaigns in the society, organizations, and families.
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spelling doaj-art-cfa081c3291c4cc68b0e45aad8a41f822025-02-03T05:43:57ZengWileyThe Scientific World Journal2356-61401537-744X2017-01-01201710.1155/2017/18084751808475Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation ModelMohamad Reza Jafari0Kambiz Ahmadi Angali1Hashem Mohamadian2Department Health Education and Promotion, Faculty of Health, Ahvaz Jundishapur University of Medical Sciences, Ahvaz, IranDepartment of Biostatistics and Epidemiology, Faculty of Health, Ahvaz Jundishapur University of Medical Sciences, Ahvaz, IranResearch Centre for Social Determinants of Health, Department Health Education and Promotion, Faculty of Health, Ahvaz Jundishapur University of Medical Sciences, Ahvaz, IranBackground and Aim. Healthy aging is the permanent right of all people. Thus, the purpose of this work was to investigate the expectation confirmation model constructs on intention of continuing to consume fruit and vegetables among the rural elderly. Materials and Methods. This cross-sectional study was conducted on 332 elderly. The expectation confirmation model served as a theoretical framework. A random sampling was recruited. Data were collected through face-to-face visit in the second 6 months of 2016. The data were then analyzed using LISREL 8.5 and SPSS 16 software. Results. This model could explain 79% of intention to continue fruit and vegetable consumption. The usefulness and satisfaction had the most effect on the intention to continue the consumption of fruit and vegetables. Conclusion. Expectation confirmation model depicted a proper application in explaining the intention to continue the consumption of fruit and vegetables in the elderly. Since perceived benefits were the most important factor in determining the intention to continue F&V consumption in this study, it is required that policymakers utilize suitable efficient strategies to promote the perception of benefits of F&V consumption in the elderly by means of campaigns in the society, organizations, and families.http://dx.doi.org/10.1155/2017/1808475
spellingShingle Mohamad Reza Jafari
Kambiz Ahmadi Angali
Hashem Mohamadian
Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model
The Scientific World Journal
title Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model
title_full Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model
title_fullStr Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model
title_full_unstemmed Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model
title_short Explaining Continuance Intention of Fruit and Vegetable Consumption among the Rural Elderly: An Application of the Expectancy Confirmation Model
title_sort explaining continuance intention of fruit and vegetable consumption among the rural elderly an application of the expectancy confirmation model
url http://dx.doi.org/10.1155/2017/1808475
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