Online Corporate Social Responsibility Reporting in the Croatian Banking Sector
In the past few decades, the concept of corporate social responsibility has been at the centre of interest in many areas of economic research, studies using different levels of analysis. This paper analyses corporate social responsibility at the level of organisation within the banking system, where...
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| Format: | Article |
| Language: | English |
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University of Ljubljana Press (Založba Univerze v Ljubljani)
2016-11-01
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| Series: | Central European Public Administration Review |
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| Online Access: | https://journals.uni-lj.si/CEPAR/article/view/20458 |
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| author | Sanda Grudić Kvasić Ljerka Cerović Bojana Olgić Draženović |
| author_facet | Sanda Grudić Kvasić Ljerka Cerović Bojana Olgić Draženović |
| author_sort | Sanda Grudić Kvasić |
| collection | DOAJ |
| description | In the past few decades, the concept of corporate social responsibility has been at the centre of interest in many areas of economic research, studies using different levels of analysis. This paper analyses corporate social responsibility at the level of organisation within the banking system, where the issue of corporate social responsibility disclosure comes under the spotlight with the emergence of the global economic crisis. The purpose of the study is twofold: to examine whether Croatian banks’ online corporate social responsibility reporting depends upon their market share, and whether it focuses on community related information. Using website content analysis of all twenty-eight banks currently operating in the Croatian banking sector, corporate social responsibility disclosure is categorised in terms of themes (environment, human resources, customers and products, and community involvement). The research findings reveal that the level of Croatian banks’ online CSR disclosure is largely dependent on banks’ market share. On the other hand, results indicate that Croatian banks are mainly reporting on activities related to customers and products, followed by those, which imply community involvement. Human resources and environmental initiatives receive the least amount of attention. The results of the study can be used to more deeply comprehend and understand banks’ corporate social responsibility as a business philosophy that contributes to organisational performance and building trust between market participants. |
| format | Article |
| id | doaj-art-cf3c8bc7781a4ac6815a4657ecf38808 |
| institution | Kabale University |
| issn | 2591-2240 2591-2259 |
| language | English |
| publishDate | 2016-11-01 |
| publisher | University of Ljubljana Press (Založba Univerze v Ljubljani) |
| record_format | Article |
| series | Central European Public Administration Review |
| spelling | doaj-art-cf3c8bc7781a4ac6815a4657ecf388082025-01-22T10:51:51ZengUniversity of Ljubljana Press (Založba Univerze v Ljubljani)Central European Public Administration Review2591-22402591-22592016-11-0114410.17573/ipar.2016.4.01Online Corporate Social Responsibility Reporting in the Croatian Banking SectorSanda Grudić Kvasić0Ljerka Cerović1Bojana Olgić Draženović2University of Rijeka, Faculty of Tourism and Hospitality Management, OpatijaUniversity of Rijeka, Faculty of Economics, RijekaUniversity of Rijeka, Faculty of Economics, RijekaIn the past few decades, the concept of corporate social responsibility has been at the centre of interest in many areas of economic research, studies using different levels of analysis. This paper analyses corporate social responsibility at the level of organisation within the banking system, where the issue of corporate social responsibility disclosure comes under the spotlight with the emergence of the global economic crisis. The purpose of the study is twofold: to examine whether Croatian banks’ online corporate social responsibility reporting depends upon their market share, and whether it focuses on community related information. Using website content analysis of all twenty-eight banks currently operating in the Croatian banking sector, corporate social responsibility disclosure is categorised in terms of themes (environment, human resources, customers and products, and community involvement). The research findings reveal that the level of Croatian banks’ online CSR disclosure is largely dependent on banks’ market share. On the other hand, results indicate that Croatian banks are mainly reporting on activities related to customers and products, followed by those, which imply community involvement. Human resources and environmental initiatives receive the least amount of attention. The results of the study can be used to more deeply comprehend and understand banks’ corporate social responsibility as a business philosophy that contributes to organisational performance and building trust between market participants.https://journals.uni-lj.si/CEPAR/article/view/20458corporate social responsibilityonline reportingbanksCroatia |
| spellingShingle | Sanda Grudić Kvasić Ljerka Cerović Bojana Olgić Draženović Online Corporate Social Responsibility Reporting in the Croatian Banking Sector Central European Public Administration Review corporate social responsibility online reporting banks Croatia |
| title | Online Corporate Social Responsibility Reporting in the Croatian Banking Sector |
| title_full | Online Corporate Social Responsibility Reporting in the Croatian Banking Sector |
| title_fullStr | Online Corporate Social Responsibility Reporting in the Croatian Banking Sector |
| title_full_unstemmed | Online Corporate Social Responsibility Reporting in the Croatian Banking Sector |
| title_short | Online Corporate Social Responsibility Reporting in the Croatian Banking Sector |
| title_sort | online corporate social responsibility reporting in the croatian banking sector |
| topic | corporate social responsibility online reporting banks Croatia |
| url | https://journals.uni-lj.si/CEPAR/article/view/20458 |
| work_keys_str_mv | AT sandagrudickvasic onlinecorporatesocialresponsibilityreportinginthecroatianbankingsector AT ljerkacerovic onlinecorporatesocialresponsibilityreportinginthecroatianbankingsector AT bojanaolgicdrazenovic onlinecorporatesocialresponsibilityreportinginthecroatianbankingsector |