Media in Times of Crisis: A Case Study on the Impact of Media on Societal Awareness During the COVID-19 Pandemic

This paper aims at establishing the importance of media used in creating consciousness within the society during this COVID-19. This study focuses on how information, shared across the social media, news, entertainment and public health nodes or channels, shaped the public’s perception and complian...

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Main Author: Ahmed Jawad Kadhim
Format: Article
Language:Arabic
Published: Peninsula Publishing Press 2023-04-01
Series:Medaad
Subjects:
Online Access:https://peninsula-press.ae/Journals/index.php/MEDAAD/article/view/154
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author Ahmed Jawad Kadhim
author_facet Ahmed Jawad Kadhim
author_sort Ahmed Jawad Kadhim
collection DOAJ
description This paper aims at establishing the importance of media used in creating consciousness within the society during this COVID-19. This study focuses on how information, shared across the social media, news, entertainment and public health nodes or channels, shaped the public’s perception and compliance to the recommended health measures. The study proved the hypothesis that accurate and timely information relayed by the media enhanced the awareness and in return increased the community participation in the preventive measures. Still, the study also discusses emerging issues including misleading information and polarization that erode public credibility. At last, this research confirms the importance of the role generic media strategies play in promoting the public awareness and preparedness in health emergencies.
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spelling doaj-art-cf1c1a0091f44245962c46f13f7de2c92025-08-20T02:10:28ZaraPeninsula Publishing PressMedaad3078-35502023-04-01202310.70470/MEDAAD/2023/006Media in Times of Crisis: A Case Study on the Impact of Media on Societal Awareness During the COVID-19 PandemicAhmed Jawad Kadhim0https://orcid.org/0000-0001-5827-2576Qom University - Iran This paper aims at establishing the importance of media used in creating consciousness within the society during this COVID-19. This study focuses on how information, shared across the social media, news, entertainment and public health nodes or channels, shaped the public’s perception and compliance to the recommended health measures. The study proved the hypothesis that accurate and timely information relayed by the media enhanced the awareness and in return increased the community participation in the preventive measures. Still, the study also discusses emerging issues including misleading information and polarization that erode public credibility. At last, this research confirms the importance of the role generic media strategies play in promoting the public awareness and preparedness in health emergencies. https://peninsula-press.ae/Journals/index.php/MEDAAD/article/view/154MediaCOVID-19Societal AwarenessInformation DisseminationPublic Health
spellingShingle Ahmed Jawad Kadhim
Media in Times of Crisis: A Case Study on the Impact of Media on Societal Awareness During the COVID-19 Pandemic
Medaad
Media
COVID-19
Societal Awareness
Information Dissemination
Public Health
title Media in Times of Crisis: A Case Study on the Impact of Media on Societal Awareness During the COVID-19 Pandemic
title_full Media in Times of Crisis: A Case Study on the Impact of Media on Societal Awareness During the COVID-19 Pandemic
title_fullStr Media in Times of Crisis: A Case Study on the Impact of Media on Societal Awareness During the COVID-19 Pandemic
title_full_unstemmed Media in Times of Crisis: A Case Study on the Impact of Media on Societal Awareness During the COVID-19 Pandemic
title_short Media in Times of Crisis: A Case Study on the Impact of Media on Societal Awareness During the COVID-19 Pandemic
title_sort media in times of crisis a case study on the impact of media on societal awareness during the covid 19 pandemic
topic Media
COVID-19
Societal Awareness
Information Dissemination
Public Health
url https://peninsula-press.ae/Journals/index.php/MEDAAD/article/view/154
work_keys_str_mv AT ahmedjawadkadhim mediaintimesofcrisisacasestudyontheimpactofmediaonsocietalawarenessduringthecovid19pandemic