La merce-dono. Etnografia della Vendita: promozioni, omaggi, fiducia

The retail surface is the result of an institutional frame who rules the way by which people interacts with commodities. It is therefore a source of information about social dynamics, an anthropological source, who must be understood on the field. This paper shows that linking goods to free gifts,...

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Bibliographic Details
Main Author: Gianluca Mantoani
Format: Article
Language:English
Published: CLUEB 2014-04-01
Series:EtnoAntropologia
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Online Access:https://rivisteclueb.it/index.php/etnoantropologia/article/view/104
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