La merce-dono. Etnografia della Vendita: promozioni, omaggi, fiducia
The retail surface is the result of an institutional frame who rules the way by which people interacts with commodities. It is therefore a source of information about social dynamics, an anthropological source, who must be understood on the field. This paper shows that linking goods to free gifts,...
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| Format: | Article |
| Language: | English |
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CLUEB
2014-04-01
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| Series: | EtnoAntropologia |
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| Online Access: | https://rivisteclueb.it/index.php/etnoantropologia/article/view/104 |
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| _version_ | 1832542474870980608 |
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| author | Gianluca Mantoani |
| author_facet | Gianluca Mantoani |
| author_sort | Gianluca Mantoani |
| collection | DOAJ |
| description |
The retail surface is the result of an institutional frame who rules the way by which people interacts with commodities. It is therefore a source of information about social dynamics, an anthropological source, who must be understood on the field. This paper shows that linking goods to free gifts, a well-known sales strategy, works through the basic relational value of “trust”, usually considered far from the typical habitus of trade relations but instead fundamental to let selling good express theyr own “commodity candidacy”.
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| format | Article |
| id | doaj-art-cf04f8b84d8c4971a64e80657e5bca4b |
| institution | Kabale University |
| issn | 2284-0176 |
| language | English |
| publishDate | 2014-04-01 |
| publisher | CLUEB |
| record_format | Article |
| series | EtnoAntropologia |
| spelling | doaj-art-cf04f8b84d8c4971a64e80657e5bca4b2025-02-04T03:45:15ZengCLUEBEtnoAntropologia2284-01762014-04-0121La merce-dono. Etnografia della Vendita: promozioni, omaggi, fiduciaGianluca Mantoani The retail surface is the result of an institutional frame who rules the way by which people interacts with commodities. It is therefore a source of information about social dynamics, an anthropological source, who must be understood on the field. This paper shows that linking goods to free gifts, a well-known sales strategy, works through the basic relational value of “trust”, usually considered far from the typical habitus of trade relations but instead fundamental to let selling good express theyr own “commodity candidacy”. https://rivisteclueb.it/index.php/etnoantropologia/article/view/104retailgiftcommoditiestrusthypermarket |
| spellingShingle | Gianluca Mantoani La merce-dono. Etnografia della Vendita: promozioni, omaggi, fiducia EtnoAntropologia retail gift commodities trust hypermarket |
| title | La merce-dono. Etnografia della Vendita: promozioni, omaggi, fiducia |
| title_full | La merce-dono. Etnografia della Vendita: promozioni, omaggi, fiducia |
| title_fullStr | La merce-dono. Etnografia della Vendita: promozioni, omaggi, fiducia |
| title_full_unstemmed | La merce-dono. Etnografia della Vendita: promozioni, omaggi, fiducia |
| title_short | La merce-dono. Etnografia della Vendita: promozioni, omaggi, fiducia |
| title_sort | la merce dono etnografia della vendita promozioni omaggi fiducia |
| topic | retail gift commodities trust hypermarket |
| url | https://rivisteclueb.it/index.php/etnoantropologia/article/view/104 |
| work_keys_str_mv | AT gianlucamantoani lamercedonoetnografiadellavenditapromozioniomaggifiducia |