Synergistic effect in alignment between business environment scanning strategy and IT strategy in enterprises

This paper aims to confirm the hypothesis of synergistic effect of alignment of business environment scanning strategy with IT strategy on market performance in large and medium-sized enterprises in Poland. A model of alignment of the strategies of business environment scanning and IT in the ent...

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Main Author: Dorota Jelonek
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2013-01-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://tmstudies.net/index.php/ectms/article/view/556/937
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author Dorota Jelonek
author_facet Dorota Jelonek
author_sort Dorota Jelonek
collection DOAJ
description This paper aims to confirm the hypothesis of synergistic effect of alignment of business environment scanning strategy with IT strategy on market performance in large and medium-sized enterprises in Poland. A model of alignment of the strategies of business environment scanning and IT in the enterprises was used to verify the following hypothesis: “Alignment between business environment scanning strategy and IT strategy affects market performance in the enterprise more significantly compared to these strategies considered individually”. The paper is divided into two parts. Firstly, it briefly reviews the literature regarding alignment, business environment scanning and IT. Secondly, a conceptual model of strategic alignment of business environment scanning strategy with IT strategy is presented and verified.
format Article
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institution Kabale University
issn 2182-8466
language English
publishDate 2013-01-01
publisher University of Algarve, ESGHT/CINTURS
record_format Article
series Tourism & Management Studies
spelling doaj-art-cee5dde30f614d429a22b3acb423cea22025-02-02T11:01:53ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662013-01-0191116120Synergistic effect in alignment between business environment scanning strategy and IT strategy in enterprisesDorota Jelonek0Czestochowa University of Technology, Faculty of Management, PolandThis paper aims to confirm the hypothesis of synergistic effect of alignment of business environment scanning strategy with IT strategy on market performance in large and medium-sized enterprises in Poland. A model of alignment of the strategies of business environment scanning and IT in the enterprises was used to verify the following hypothesis: “Alignment between business environment scanning strategy and IT strategy affects market performance in the enterprise more significantly compared to these strategies considered individually”. The paper is divided into two parts. Firstly, it briefly reviews the literature regarding alignment, business environment scanning and IT. Secondly, a conceptual model of strategic alignment of business environment scanning strategy with IT strategy is presented and verified.https://tmstudies.net/index.php/ectms/article/view/556/937business environment scanning strategyit strategyalignmententerprise’s market performanceconfirmatory factor analysis
spellingShingle Dorota Jelonek
Synergistic effect in alignment between business environment scanning strategy and IT strategy in enterprises
Tourism & Management Studies
business environment scanning strategy
it strategy
alignment
enterprise’s market performance
confirmatory factor analysis
title Synergistic effect in alignment between business environment scanning strategy and IT strategy in enterprises
title_full Synergistic effect in alignment between business environment scanning strategy and IT strategy in enterprises
title_fullStr Synergistic effect in alignment between business environment scanning strategy and IT strategy in enterprises
title_full_unstemmed Synergistic effect in alignment between business environment scanning strategy and IT strategy in enterprises
title_short Synergistic effect in alignment between business environment scanning strategy and IT strategy in enterprises
title_sort synergistic effect in alignment between business environment scanning strategy and it strategy in enterprises
topic business environment scanning strategy
it strategy
alignment
enterprise’s market performance
confirmatory factor analysis
url https://tmstudies.net/index.php/ectms/article/view/556/937
work_keys_str_mv AT dorotajelonek synergisticeffectinalignmentbetweenbusinessenvironmentscanningstrategyanditstrategyinenterprises