Synergistic effect in alignment between business environment scanning strategy and IT strategy in enterprises
This paper aims to confirm the hypothesis of synergistic effect of alignment of business environment scanning strategy with IT strategy on market performance in large and medium-sized enterprises in Poland. A model of alignment of the strategies of business environment scanning and IT in the ent...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2013-01-01
|
| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/556/937 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | This paper aims to confirm the hypothesis of synergistic effect of
alignment of business environment scanning strategy with IT strategy
on market performance in large and medium-sized enterprises in
Poland. A model of alignment of the strategies of business
environment scanning and IT in the enterprises was used to verify the
following hypothesis: “Alignment between business environment
scanning strategy and IT strategy affects market performance in the
enterprise more significantly compared to these strategies considered
individually”.
The paper is divided into two parts. Firstly, it briefly reviews the
literature regarding alignment, business environment scanning and IT.
Secondly, a conceptual model of strategic alignment of business
environment scanning strategy with IT strategy is presented and
verified. |
|---|---|
| ISSN: | 2182-8466 |