Consumption of boutique hotel experiences as revealed by electronic word-of-mouth
Postmodern society is characterised by consumers’ hedonistic behaviours and values, in which experience consumption is a form of differentiation and social elevation. This study sought to understand consumers’ online manifestations of boutique hotel experiences and individuals’ motivations for e...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2019-07-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/1147/pdf_132 |
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| author | Carolina Fiuza Parolin Ricardo Boeing |
| author_facet | Carolina Fiuza Parolin Ricardo Boeing |
| author_sort | Carolina Fiuza Parolin |
| collection | DOAJ |
| description | Postmodern society is characterised by consumers’ hedonistic
behaviours and values, in which experience consumption is a form of
differentiation and social elevation. This study sought to understand
consumers’ online manifestations of boutique hotel experiences and
individuals’ motivations for engaging in electronic word-of-mouth.
The research considered prior studies on experiential consumption,
as well as publications focused on understanding postmodern
individuals. Netnography was used to collect data on – and analyse –
post-consumption behaviours boutique hotels. Participant
observation was conducted of the online manifestations of boutique
hotel consumers’ experiences. The research also included computermediated speech analysis, image analysis of virtually extracted data
and discourse analysis of interviews with users identified from
previous interactions and online postings. This study’s approach was
based on a different perspective than that of Pine and Gilmore’s
work, utilising instead the experience economy, postmodern
consumer analysis and boutique hotel concepts. Observations
revealed that exclusivity and privacy are central elements
determining consumers’ choice and definition of boutique hotels.
However, online manifestations of experiences reveal exhibitionist
and paradoxical behaviours. |
| format | Article |
| id | doaj-art-ce69c982b2084da9842032783c11a52c |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2019-07-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-ce69c982b2084da9842032783c11a52c2025-02-02T11:07:12ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662019-07-01152334510.18089/tms.2019.150203Consumption of boutique hotel experiences as revealed by electronic word-of-mouthCarolina Fiuza Parolin0Ricardo Boeing 1Universidade Positivo, Professor at Business School, BrazilUniversity of Wisconsin - Stevens Point, Assistant professor of Business, USAPostmodern society is characterised by consumers’ hedonistic behaviours and values, in which experience consumption is a form of differentiation and social elevation. This study sought to understand consumers’ online manifestations of boutique hotel experiences and individuals’ motivations for engaging in electronic word-of-mouth. The research considered prior studies on experiential consumption, as well as publications focused on understanding postmodern individuals. Netnography was used to collect data on – and analyse – post-consumption behaviours boutique hotels. Participant observation was conducted of the online manifestations of boutique hotel consumers’ experiences. The research also included computermediated speech analysis, image analysis of virtually extracted data and discourse analysis of interviews with users identified from previous interactions and online postings. This study’s approach was based on a different perspective than that of Pine and Gilmore’s work, utilising instead the experience economy, postmodern consumer analysis and boutique hotel concepts. Observations revealed that exclusivity and privacy are central elements determining consumers’ choice and definition of boutique hotels. However, online manifestations of experiences reveal exhibitionist and paradoxical behaviours.https://www.tmstudies.net/index.php/ectms/article/view/1147/pdf_132consumption experienceboutique hotelselectronic word of mouthnetnography |
| spellingShingle | Carolina Fiuza Parolin Ricardo Boeing Consumption of boutique hotel experiences as revealed by electronic word-of-mouth Tourism & Management Studies consumption experience boutique hotels electronic word of mouth netnography |
| title | Consumption of boutique hotel experiences as revealed by electronic word-of-mouth |
| title_full | Consumption of boutique hotel experiences as revealed by electronic word-of-mouth |
| title_fullStr | Consumption of boutique hotel experiences as revealed by electronic word-of-mouth |
| title_full_unstemmed | Consumption of boutique hotel experiences as revealed by electronic word-of-mouth |
| title_short | Consumption of boutique hotel experiences as revealed by electronic word-of-mouth |
| title_sort | consumption of boutique hotel experiences as revealed by electronic word of mouth |
| topic | consumption experience boutique hotels electronic word of mouth netnography |
| url | https://www.tmstudies.net/index.php/ectms/article/view/1147/pdf_132 |
| work_keys_str_mv | AT carolinafiuzaparolin consumptionofboutiquehotelexperiencesasrevealedbyelectronicwordofmouth AT ricardoboeing consumptionofboutiquehotelexperiencesasrevealedbyelectronicwordofmouth |