Zhao, Y., & Chung, W. Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce. SAGE Publishing.
Chicago Style (17th ed.) CitationZhao, Yiwei, and Wonjun Chung. Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce. SAGE Publishing.
MLA (9th ed.) CitationZhao, Yiwei, and Wonjun Chung. Digital Emotional Bonds: How Virtual Anchor Characteristics Drive User Purchase Intention in Livestreaming E-commerce. SAGE Publishing.
Warning: These citations may not always be 100% accurate.