CLUSTER ANALYSIS OF RISK PERCEPTION TO IMPLEMENT TOURIST HEALTH SAFETY IN VIETNAM
Perceived risk refers to tourists' objective assessment of the negative consequences associated with travel. The COVID-19 pandemic has significantly impacted all areas of human activity, influencing personal behavior and organizational practices. In post-COVID-19, travellers' perceptions...
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| Language: | English |
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Editura Universităţii din Oradea
2024-10-01
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| Series: | Geo Journal of Tourism and Geosites |
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| Online Access: | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56410-1324.pdf |
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| _version_ | 1832541098915921920 |
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| author | Ninh Van NGUYEN Ngoc Thi Bich TRUONG |
| author_facet | Ninh Van NGUYEN Ngoc Thi Bich TRUONG |
| author_sort | Ninh Van NGUYEN |
| collection | DOAJ |
| description | Perceived risk refers to tourists' objective assessment of the negative consequences associated with travel. The
COVID-19 pandemic has significantly impacted all areas of human activity, influencing personal behavior and organizational
practices. In post-COVID-19, travellers' perceptions of disease risk and behaviour have evolved. This study aimed to evaluate
tourists' risk perceptions while travelling, categorizing them into distinct groups to identify differences among them. The
research uses a mixed-method approach with validated surveys to measure travelers' risk perceptions via Likert scales. Data
was collected from representative samples at destinations. K-means clustering identifies distinct segments, with the optimal
number of clusters determined using the Elbow Method. Using cluster analysis, tourists were divided into three groups:
Cluster 1 (32.18%), Cluster 2 (16.56%), and Cluster 3 (51.26%). The perceived risks were ranked in descending order as
safety and hygiene risks, health risks, time risks, and emergency response support concerns. The analysis highlights that
tourists prioritize safety, hygiene, health risks, and time risks when considering future travel, emphasizing the need for improved
safety measures and effective tourism marketing strategies to restore traveler confidence. This study offers original insights
through cluster analysis, showcasing the diverse risk perceptions among different social clusters and customer segmentation.
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| format | Article |
| id | doaj-art-cdc051fce3f146d49056486e324658af |
| institution | Kabale University |
| issn | 2065-0817 2065-1198 |
| language | English |
| publishDate | 2024-10-01 |
| publisher | Editura Universităţii din Oradea |
| record_format | Article |
| series | Geo Journal of Tourism and Geosites |
| spelling | doaj-art-cdc051fce3f146d49056486e324658af2025-02-04T10:34:06ZengEditura Universităţii din OradeaGeo Journal of Tourism and Geosites2065-08172065-11982024-10-015641533154110.30892/gtg.56410-1324CLUSTER ANALYSIS OF RISK PERCEPTION TO IMPLEMENT TOURIST HEALTH SAFETY IN VIETNAMNinh Van NGUYEN0Ngoc Thi Bich TRUONG1Industrial University of Ho Chi Minh City, Faculty of Commerce and Tourism, Ho Chi Minh City, Vietnam, e-mail: nguyenvanninh@iuh.edu.vnIndustrial University of Ho Chi Minh City, Faculty of Commerce and Tourism, Ho Chi Minh City, Vietnam, e-mail: truongthibichngoc@iuh.edu.vnPerceived risk refers to tourists' objective assessment of the negative consequences associated with travel. The COVID-19 pandemic has significantly impacted all areas of human activity, influencing personal behavior and organizational practices. In post-COVID-19, travellers' perceptions of disease risk and behaviour have evolved. This study aimed to evaluate tourists' risk perceptions while travelling, categorizing them into distinct groups to identify differences among them. The research uses a mixed-method approach with validated surveys to measure travelers' risk perceptions via Likert scales. Data was collected from representative samples at destinations. K-means clustering identifies distinct segments, with the optimal number of clusters determined using the Elbow Method. Using cluster analysis, tourists were divided into three groups: Cluster 1 (32.18%), Cluster 2 (16.56%), and Cluster 3 (51.26%). The perceived risks were ranked in descending order as safety and hygiene risks, health risks, time risks, and emergency response support concerns. The analysis highlights that tourists prioritize safety, hygiene, health risks, and time risks when considering future travel, emphasizing the need for improved safety measures and effective tourism marketing strategies to restore traveler confidence. This study offers original insights through cluster analysis, showcasing the diverse risk perceptions among different social clusters and customer segmentation. https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56410-1324.pdfclusterrisk perceptiontourismhealth safetytravel |
| spellingShingle | Ninh Van NGUYEN Ngoc Thi Bich TRUONG CLUSTER ANALYSIS OF RISK PERCEPTION TO IMPLEMENT TOURIST HEALTH SAFETY IN VIETNAM Geo Journal of Tourism and Geosites cluster risk perception tourism health safety travel |
| title | CLUSTER ANALYSIS OF RISK PERCEPTION TO IMPLEMENT TOURIST HEALTH SAFETY IN VIETNAM |
| title_full | CLUSTER ANALYSIS OF RISK PERCEPTION TO IMPLEMENT TOURIST HEALTH SAFETY IN VIETNAM |
| title_fullStr | CLUSTER ANALYSIS OF RISK PERCEPTION TO IMPLEMENT TOURIST HEALTH SAFETY IN VIETNAM |
| title_full_unstemmed | CLUSTER ANALYSIS OF RISK PERCEPTION TO IMPLEMENT TOURIST HEALTH SAFETY IN VIETNAM |
| title_short | CLUSTER ANALYSIS OF RISK PERCEPTION TO IMPLEMENT TOURIST HEALTH SAFETY IN VIETNAM |
| title_sort | cluster analysis of risk perception to implement tourist health safety in vietnam |
| topic | cluster risk perception tourism health safety travel |
| url | https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56410-1324.pdf |
| work_keys_str_mv | AT ninhvannguyen clusteranalysisofriskperceptiontoimplementtouristhealthsafetyinvietnam AT ngocthibichtruong clusteranalysisofriskperceptiontoimplementtouristhealthsafetyinvietnam |