The organizational challenges of municipal call centers as a health service in Norway-a multiple case study

Abstract Background To maintain sustainability in the health care system, technology such as social alarms and sensors has been implemented in people’s homes with the goal of increasing independent living for elderly and multimorbid health care recipients. When implementing technology, someone needs...

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Main Authors: Linda Grøndal-Eeles, Janne Dugstad, Hilde Eide, Etty Nilsen
Format: Article
Language:English
Published: BMC 2025-01-01
Series:BMC Health Services Research
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Online Access:https://doi.org/10.1186/s12913-025-12264-0
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author Linda Grøndal-Eeles
Janne Dugstad
Hilde Eide
Etty Nilsen
author_facet Linda Grøndal-Eeles
Janne Dugstad
Hilde Eide
Etty Nilsen
author_sort Linda Grøndal-Eeles
collection DOAJ
description Abstract Background To maintain sustainability in the health care system, technology such as social alarms and sensors has been implemented in people’s homes with the goal of increasing independent living for elderly and multimorbid health care recipients. When implementing technology, someone needs to monitor and answer the alarms and calls, which is often coined ‘telecare’. Many countries have organized telecare service in call centers, which in the health care domain is a service innovation. This study aims to research how call centers in Norway were organized, what services they offered, and what challenges they faced. Method This was an explorative study, using multiple case methodology. The study included five call centers, covering approximately 60 municipalities across Norway. 11 interviews with 15 informants, holding a variety of positions, such as managers, assistant managers, health personnel, technicians, advisors, and subject coordinators, call center observations and document studies were conducted. The data was analyzed inductively, and empirical literature as well as a framework for service innovation were used as theoretical perspectives. Results Four types of organizational structures of call centers were identified: 1) call center combined with emergency room; 2) call center combined with other technology; 3) call center combined with ambulant team and 4) call center combined with an advisory department. One factor for innovation success has been identified as market conditions which are expected to be increasing, whilst the study identified several challenges, for example the complexity of stakeholders. Based on different stakeholder worldviews, the various methods of innovation and organization have led to a variation in services. Conclusions Stakeholders with different worldviews, service innovation strategies and municipal autonomy have influenced how the call centers have developed in different directions. They are still in a service innovation phase, implementing new services and technology. The call centers appeared to be ‘caught between a rock and a hard place’ – situated between health and social care, but slowly moving towards acute and contingency services, that is, from telecare towards telehealth.
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spelling doaj-art-cdb2c449cf4042c7bf0ed3c43c64fa012025-01-26T12:21:52ZengBMCBMC Health Services Research1472-69632025-01-0125111510.1186/s12913-025-12264-0The organizational challenges of municipal call centers as a health service in Norway-a multiple case studyLinda Grøndal-Eeles0Janne Dugstad1Hilde Eide2Etty Nilsen3Centre for Health and Technology, Faculty of Health and Social science, University of South-Eastern NorwayCentre for Health and Technology, Faculty of Health and Social science, University of South-Eastern NorwayCentre for Health and Technology, Faculty of Health and Social science, University of South-Eastern NorwayCentre for Health and Technology, Faculty of Health and Social science, University of South-Eastern NorwayAbstract Background To maintain sustainability in the health care system, technology such as social alarms and sensors has been implemented in people’s homes with the goal of increasing independent living for elderly and multimorbid health care recipients. When implementing technology, someone needs to monitor and answer the alarms and calls, which is often coined ‘telecare’. Many countries have organized telecare service in call centers, which in the health care domain is a service innovation. This study aims to research how call centers in Norway were organized, what services they offered, and what challenges they faced. Method This was an explorative study, using multiple case methodology. The study included five call centers, covering approximately 60 municipalities across Norway. 11 interviews with 15 informants, holding a variety of positions, such as managers, assistant managers, health personnel, technicians, advisors, and subject coordinators, call center observations and document studies were conducted. The data was analyzed inductively, and empirical literature as well as a framework for service innovation were used as theoretical perspectives. Results Four types of organizational structures of call centers were identified: 1) call center combined with emergency room; 2) call center combined with other technology; 3) call center combined with ambulant team and 4) call center combined with an advisory department. One factor for innovation success has been identified as market conditions which are expected to be increasing, whilst the study identified several challenges, for example the complexity of stakeholders. Based on different stakeholder worldviews, the various methods of innovation and organization have led to a variation in services. Conclusions Stakeholders with different worldviews, service innovation strategies and municipal autonomy have influenced how the call centers have developed in different directions. They are still in a service innovation phase, implementing new services and technology. The call centers appeared to be ‘caught between a rock and a hard place’ – situated between health and social care, but slowly moving towards acute and contingency services, that is, from telecare towards telehealth.https://doi.org/10.1186/s12913-025-12264-0Health technologyCall centerMunicipalityOrganizingTelecareTelehealth
spellingShingle Linda Grøndal-Eeles
Janne Dugstad
Hilde Eide
Etty Nilsen
The organizational challenges of municipal call centers as a health service in Norway-a multiple case study
BMC Health Services Research
Health technology
Call center
Municipality
Organizing
Telecare
Telehealth
title The organizational challenges of municipal call centers as a health service in Norway-a multiple case study
title_full The organizational challenges of municipal call centers as a health service in Norway-a multiple case study
title_fullStr The organizational challenges of municipal call centers as a health service in Norway-a multiple case study
title_full_unstemmed The organizational challenges of municipal call centers as a health service in Norway-a multiple case study
title_short The organizational challenges of municipal call centers as a health service in Norway-a multiple case study
title_sort organizational challenges of municipal call centers as a health service in norway a multiple case study
topic Health technology
Call center
Municipality
Organizing
Telecare
Telehealth
url https://doi.org/10.1186/s12913-025-12264-0
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