INVESTIGATION OF THE EFFECT OF SOCIAL MEDIA MARKETING ON DOCTOR BRANDING IN THE HEALTH SECTOR
In this research, it was conducted to examine the effect of social media marketing on doctor branding. In line with the purpose of the research; 547 people selected by simple random sampling method among the students continuing their education at the university constitute the research sample group a...
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Main Authors: | Fatma Nuray Kuşcu, Yunus Emre Öztürk, Ali Göde |
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Format: | Article |
Language: | English |
Published: |
Mehmet Akif Ersoy University
2023-11-01
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Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
Subjects: | |
Online Access: | https://dergipark.org.tr/en/download/article-file/3083433 |
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