The Influence of Antiobesity Media Content on Intention to Eat Healthily and Exercise: A Test of the Ordered Protection Motivation Theory
This study extended the ordered protection motivation framework to determine whether exposure and attention to antiobesity media content increases people’s appraisals of threat and their ability to cope with it. It also assesses whether these cognitive processes, in turn, affected people’s intention...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Wiley
2014-01-01
|
| Series: | Journal of Obesity |
| Online Access: | http://dx.doi.org/10.1155/2014/954784 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832567264841302016 |
|---|---|
| author | Raeann Ritland Lulu Rodriguez |
| author_facet | Raeann Ritland Lulu Rodriguez |
| author_sort | Raeann Ritland |
| collection | DOAJ |
| description | This study extended the ordered protection motivation framework to determine whether exposure and attention to antiobesity media content increases people’s appraisals of threat and their ability to cope with it. It also assesses whether these cognitive processes, in turn, affected people’s intention to abide by the practices recommended to prevent obesity. The results of a national online survey using a nonprobability sample indicate that attention to mediated obesity and related information significantly increased people’s intention to exercise as well as their overall coping appraisals (the perceived effectiveness of the recommended behaviors and their ability to perform them). Likewise, increased threat and coping appraisals were both found to significantly influence people’s intention to exercise and diet. Coping (rather than threat) appraisals more strongly predicted behavioral intent. Following the attitude-behavior literature, behavioral intention was used as the most proximate predictor of actual behavior (i.e., stronger intentions increase the likelihood of behavior change). |
| format | Article |
| id | doaj-art-cd1724a5b8bb4b8a8c4dec033712d7f9 |
| institution | Kabale University |
| issn | 2090-0708 2090-0716 |
| language | English |
| publishDate | 2014-01-01 |
| publisher | Wiley |
| record_format | Article |
| series | Journal of Obesity |
| spelling | doaj-art-cd1724a5b8bb4b8a8c4dec033712d7f92025-02-03T01:01:56ZengWileyJournal of Obesity2090-07082090-07162014-01-01201410.1155/2014/954784954784The Influence of Antiobesity Media Content on Intention to Eat Healthily and Exercise: A Test of the Ordered Protection Motivation TheoryRaeann Ritland0Lulu Rodriguez1Department of English, Iowa State University, 317 Carver Hall, Ames, IA 50011-2060, USAAgricultural Communications Program, University of Illinois at Urbana-Champaign, 274 Bevier Hall, 905 South Goodwin Avenue, Urbana, IL 61801, USAThis study extended the ordered protection motivation framework to determine whether exposure and attention to antiobesity media content increases people’s appraisals of threat and their ability to cope with it. It also assesses whether these cognitive processes, in turn, affected people’s intention to abide by the practices recommended to prevent obesity. The results of a national online survey using a nonprobability sample indicate that attention to mediated obesity and related information significantly increased people’s intention to exercise as well as their overall coping appraisals (the perceived effectiveness of the recommended behaviors and their ability to perform them). Likewise, increased threat and coping appraisals were both found to significantly influence people’s intention to exercise and diet. Coping (rather than threat) appraisals more strongly predicted behavioral intent. Following the attitude-behavior literature, behavioral intention was used as the most proximate predictor of actual behavior (i.e., stronger intentions increase the likelihood of behavior change).http://dx.doi.org/10.1155/2014/954784 |
| spellingShingle | Raeann Ritland Lulu Rodriguez The Influence of Antiobesity Media Content on Intention to Eat Healthily and Exercise: A Test of the Ordered Protection Motivation Theory Journal of Obesity |
| title | The Influence of Antiobesity Media Content on Intention to Eat Healthily and Exercise: A Test of the Ordered Protection Motivation Theory |
| title_full | The Influence of Antiobesity Media Content on Intention to Eat Healthily and Exercise: A Test of the Ordered Protection Motivation Theory |
| title_fullStr | The Influence of Antiobesity Media Content on Intention to Eat Healthily and Exercise: A Test of the Ordered Protection Motivation Theory |
| title_full_unstemmed | The Influence of Antiobesity Media Content on Intention to Eat Healthily and Exercise: A Test of the Ordered Protection Motivation Theory |
| title_short | The Influence of Antiobesity Media Content on Intention to Eat Healthily and Exercise: A Test of the Ordered Protection Motivation Theory |
| title_sort | influence of antiobesity media content on intention to eat healthily and exercise a test of the ordered protection motivation theory |
| url | http://dx.doi.org/10.1155/2014/954784 |
| work_keys_str_mv | AT raeannritland theinfluenceofantiobesitymediacontentonintentiontoeathealthilyandexerciseatestoftheorderedprotectionmotivationtheory AT lulurodriguez theinfluenceofantiobesitymediacontentonintentiontoeathealthilyandexerciseatestoftheorderedprotectionmotivationtheory AT raeannritland influenceofantiobesitymediacontentonintentiontoeathealthilyandexerciseatestoftheorderedprotectionmotivationtheory AT lulurodriguez influenceofantiobesitymediacontentonintentiontoeathealthilyandexerciseatestoftheorderedprotectionmotivationtheory |