Unveiling the path to university students' advocacy intention: exploring the intriguing gender moderation
Purpose – This study introduces three variables related to brands that have the potential to enhance university students' advocacy intentions. The research explores how university brand identification, the perceived prestige of the university brand and the social benefits associated with the un...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-02-01
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| Series: | Journal of Humanities and Applied Social Sciences |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JHASS-07-2023-0078/full/pdf |
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