APA (7th ed.) Citation

Singh, P., Arora, L., Bhatt, V., Kumar, P., & Sinha, B. The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions. SAGE Publishing.

Chicago Style (17th ed.) Citation

Singh, Prakash, Lokesh Arora, Vimal Bhatt, Prabhat Kumar, and Binod Sinha. The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions. SAGE Publishing.

MLA (9th ed.) Citation

Singh, Prakash, et al. The Viral Effect: Unpacking the Influence of Viral Marketing Campaigns on Generation Z’s Purchase Intentions. SAGE Publishing.