Festival motivation and loyalty factors

Every year hundreds of festivals and host communities around the world face increased competition from both each other and from other entertainment options available to the consumer. It is imperative that festival organizers understand tourist motivations for attending festivals in order to cond...

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Bibliographic Details
Main Authors: Miranda Kitterlin, Michelle Yoo
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2014-01-01
Series:Tourism & Management Studies
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Online Access:https://tmstudies.net/index.php/ectms/article/view/656/1172
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