Measuring the efficiency of presentation skills in business and educational contexts in Hungary
The study reports on a research that aims to conceptualise the notion of successful and efficient communicator and presentation in business contexts. Following a literature review on empirical studies and research conducted in business settings, the paper introduces the design of the complex methodo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Netcom Association
2019-09-01
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| Series: | Netcom |
| Subjects: | |
| Online Access: | https://journals.openedition.org/netcom/4166 |
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| _version_ | 1832580394656989184 |
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| author | Zita Komár Veronika Pelle |
| author_facet | Zita Komár Veronika Pelle |
| author_sort | Zita Komár |
| collection | DOAJ |
| description | The study reports on a research that aims to conceptualise the notion of successful and efficient communicator and presentation in business contexts. Following a literature review on empirical studies and research conducted in business settings, the paper introduces the design of the complex methodology of the examination as well as the challenges and new perspectives of the research. It also reports on the shift in the scope of examination from business to educational contexts, comparing employers’ and future employees’ expectations about vital communication and presentation skills. The theoretical and methodological frameworks are completed by a Hungarian case study conducted among university students and a final outlook to the current state of communication skills development in (higher) education with lessons to consider. |
| format | Article |
| id | doaj-art-cc95f9dd081f4e50b11436219339d28f |
| institution | Kabale University |
| issn | 0987-6014 2431-210X |
| language | English |
| publishDate | 2019-09-01 |
| publisher | Netcom Association |
| record_format | Article |
| series | Netcom |
| spelling | doaj-art-cc95f9dd081f4e50b11436219339d28f2025-01-30T11:00:55ZengNetcom AssociationNetcom0987-60142431-210X2019-09-0133618410.4000/netcom.4166Measuring the efficiency of presentation skills in business and educational contexts in HungaryZita KomárVeronika PelleThe study reports on a research that aims to conceptualise the notion of successful and efficient communicator and presentation in business contexts. Following a literature review on empirical studies and research conducted in business settings, the paper introduces the design of the complex methodology of the examination as well as the challenges and new perspectives of the research. It also reports on the shift in the scope of examination from business to educational contexts, comparing employers’ and future employees’ expectations about vital communication and presentation skills. The theoretical and methodological frameworks are completed by a Hungarian case study conducted among university students and a final outlook to the current state of communication skills development in (higher) education with lessons to consider.https://journals.openedition.org/netcom/4166business communicationbusiness presentationcommunication skillpresentation skillcommunication skill educationefficiency |
| spellingShingle | Zita Komár Veronika Pelle Measuring the efficiency of presentation skills in business and educational contexts in Hungary Netcom business communication business presentation communication skill presentation skill communication skill education efficiency |
| title | Measuring the efficiency of presentation skills in business and educational contexts in Hungary |
| title_full | Measuring the efficiency of presentation skills in business and educational contexts in Hungary |
| title_fullStr | Measuring the efficiency of presentation skills in business and educational contexts in Hungary |
| title_full_unstemmed | Measuring the efficiency of presentation skills in business and educational contexts in Hungary |
| title_short | Measuring the efficiency of presentation skills in business and educational contexts in Hungary |
| title_sort | measuring the efficiency of presentation skills in business and educational contexts in hungary |
| topic | business communication business presentation communication skill presentation skill communication skill education efficiency |
| url | https://journals.openedition.org/netcom/4166 |
| work_keys_str_mv | AT zitakomar measuringtheefficiencyofpresentationskillsinbusinessandeducationalcontextsinhungary AT veronikapelle measuringtheefficiencyofpresentationskillsinbusinessandeducationalcontextsinhungary |