Multi-Stage Data-Driven Framework for Customer Journey Optimization and Operational Resilience
Optimizing customer journeys is a critical challenge in e-commerce and financial services, attracting attention from marketing, operations research, and business analytics. Traditional customer analytics models, such as rule-based segmentation and regression models, rely heavily on structured transa...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Mathematics |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2227-7390/13/7/1145 |
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