Application of the Unified Theory of Acceptance and Use of Augmented Reality Technology in the Development and Promotion Sports with the Moderating Role of Consumer Inertia
Purpose: Technological advances have been central to the development of societies in this century. Various countries have increasingly embraced technological innovations to enhance life experiences in different dimensions. However, consumers' widespread adoption of these technologies is crucial...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alzahra University
2024-12-01
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| Series: | Sports Business Journal |
| Subjects: | |
| Online Access: | https://sbj.alzahra.ac.ir/article_7943_4c39e38f142dea530b08ce1f9677b93e.pdf |
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