Cross-Modal Iconism at Tully’s Coffee Japan
Tully’s Coffee Japan seeks to differentiate itself from competitors in the chain-cafe service industry. It does this in part through the semiotic figuration of two modernist discourses of distinction: culinary-craft authenticity and egalitarian sociability. This figuration is grounded in the corpor...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Department of Anthropology, University of Chicago
2017-01-01
|
| Series: | Semiotic Review |
| Subjects: | |
| Online Access: | https://semioticreview.com/sr/index.php/srindex/article/view/6 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|