Semiótica del consumo. MetodologÃa para el análisis publicitario desde una perspectiva integral
The aim of this article is to propose a consistent methodological approach for the analysis of advertising discourse and consumption practices from a perspective that integrates market economy semiotically as context. It argues that there is an epistemological limitation in semiotic analysis of cons...
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| Format: | Article |
| Language: | English |
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Associazione Ocula
2025-03-01
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| Series: | Ocula |
| Subjects: | |
| Online Access: | https://www.ocula.it/files/OCULA-FluxSaggi-YALANDONGO-Semiotica-del-consumo |
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